Instagram is currently trialling hidden likes on Australian profiles, with the intention that users would re-shift their focus to sharing and connecting with content they love, rather than the pressure of receiving likes. But what does this change mean for influencers, businesses and marketers? Read on to hear our views!Read More
Without maintaining community engagement on your social media platforms, you can’t grow your account. Check out our thoughts on the best way to communicate with and nurture those interacting with your account, in order to help facilitate growth of your platforms.Read More
Ever wondered how or why some photos just have the extra 'wow' factor? We have some top food photography tips to help you on your way to becoming a master of hospitality and lifestyle shots.Read More
It is important to reflect on progress and set goals for ourselves, but especially when it comes to marketing. A question to ask ourselves when doing so is, have we been hitting the numbers we aim for? It’s not as hard as you may think.Read More
Influencer marketing: how does it work and how can you make sure you see ROI from your influencer partnerships? Here’s the 411 on Instagram influencers and how to make sure they work for your brand.Read More
Do you have an upcoming event or piece of news that you need communicate to your social audiences?
This is how you can run focused and specific drip-feed or pulse campaigns on your Instagram or Facebook to create a real buzz!
Engagement and interactivity through Instagram Stories is just as important as the content in your feed. Find out why and how you can boost your presence by following some simple steps.Read More
The all-mighty hashtag can seem daunting, especially under a photo with a list that goes on forever, but with a few tips and tricks we have you covered to increase your social media engagement. We have curated a list of do’s and don’ts for hashtag use to make sure you’re always on your top Insta game.Read More
Timing is everything in PR and we know why.
Find out why you should leave your PR efforts to the experts to ensure you have a successful campaign.Read More
Have you ever tried to do a photoshoot but the content that you produced just didn’t look like you wanted it to? Here’s how you can make some little steps towards making sure your shoots go to plan.Read More
Instagram is cracking down on inauthentic community engagement, so here’s what you need to know about the changes and how to avoid losing followers.Read More
In this blog post, we discover how to write better, more brand-specific copy for your online presence. After all, it’s just as important as visual content…Read More
Ever wondered how to take better photos of the delicious dishes you eat? We’re food photography professionals, so here’s a guide to taking better food photos for Instagram!Read More
Find out from our professional publicists how to write the perfect press release! We’ll provide you with a simple template to use when doing your own PR campaign.Read More
Have you heard the term PR but you just don’t know exactly what it is or how to do it? It’s one of our main marketing services here at Milk Bottle Projects, so we’ll show you step-by-step how to do your own PR campaign!Read More
What is content creation? What does it mean to be a content creator? We’ll unravel the curious world of content creation right here.Read More
How do you use Instagram stories to communicate with your audience? What makes a good Instagram story? Read more for 5 of our best Milk Bottle Projects tips and tricks!Read More
What is a content calendar?
A content calendar is a calendar that helps you visually plan and execute your marketing strategy on your social media accounts. It should hold the details of how, when and what kind of content your business will publish over a given timelineRead More