How Hospo is Giving Back to the Community

How Hospo is Giving Back to the Community

It is in the darkest of time that Australians best know how to band together, show support and spread the love. For venues and businesses who are still fortunate to be open and running, they’ve opened their doors to ease some of the stress of affected hospo workers by providing free meals, vouchers and an overall sense of comfort during COVID-19. Take a look at some of our favourite venue picks who are giving back to their community to help everyone stay supported and afloat.

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Your Introduction to Social Media Marketing

A significant phenomenon since its inception, social media has since taken the world be storm and established a permanent position in our every day lives. Previously mostly used by individuals as an extension of their private lives, social media has now become one of the critical ways for businesses to communicate, market and reach both existing and new audiences. Read more.

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How To Organically Grow Your Instagram Following

Social Media Instagram

When it comes to marketing your business in these modern times, Instagram should be a crucial part of your strategy. Yet, many businesses on Instagram, especially those with brand new accounts, find it hard to continually grow their account and build a larger following to promote. Despite it being a challenge, there are many things you can do to make sure you’re maximising your reach on Instagram. Keep reading for some of our best tips!Read more.

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What to Know About Email Marketing

The purpose of an email marketing, or electronic direct mail (EDM), strategy is to grow your audience database and trigger traffic to your links, products or website. When marketed correctly, EDMs can be used to develop customer relationship management (CRM) for both existing and new customers. It also helps to maximise the value of your customers by offering deals, unique happenings or exclusive updates. Since EDM is all online with very little restriction to what you can do as a business, it’s cost-effective, highly targeted and is super measurable for ROI and CRM growth. So just how can you make the most out of an email marketing strategy? Read on to find out!

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Gain More Exposure With Search Engine Optimisation (SEO)

Search Engine Optimisation

For your business’ credibility and profitability, it’s imperative to have a website that stands out across amongst fierce competition. Part of this is appearing on the first page of search engine results. How do you do this? Through Search Engine Optimisation (SEO)! Read more to discover the basics of SEO.

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