Social Media Marketing (SMM) is the promotion of a brand or business on any social network platform. As a highly interactive, spontaneous and direct form of communication, social media should be an important part of your marketing strategy. But how do you make sure you’re managing your social media so it’s as effective as possible? Read on to find out!
Continue readingWhat will PR look like in a post COVID world?
For the moment, COVID-19 has pressed paused or permanently cancelled almost all the events and campaigns that we and our clients had previously planned. Moving forward, it will be interesting to see how we will need to adapt or change to better fit the new, post COVID world. What will PR in this new world look like?
Continue readingMBP Tips: How to Develop Successful Client-Agency Relationships
What do all successful client-agency relationships have in common? COMMUNICATION! Taking the time to understand each other, relying on a give-and-take dynamic that allows both sides to offer insights and consult each other, is the best way to make sure that you end up with the effective and productive ideas and results for your marketing or PR campaigns. How exactly do you do this? Read on to find out more!
Continue readingThe Do’s and Dont’s of Marketing in a Pandemic
COVID-19 and its restrictions have drastically changed how many businesses operate and their customers purchase from and interact with them. As such, marketing in a sensitive yet effective way can be difficult to navigate in these uncertain times. Read on for some handy pointers on how to approach these decisions in the climate of COVID-19.
Continue readingReopening After COVID: Regulations for the Hospitality Industry to Follow
Venues are starting to reopen, YES! But what do venues have to do to stick to the most recent restrictions? Have a read and use the checklist in this blog post to make sure you’re staying safe for your staff and customers.
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