Introduction to Social Media Management

Introduction to Social Media Management

Social Media Marketing (SMM) is the promotion of a brand or business on any social network platform. As a highly interactive, spontaneous and direct form of communication, social media should be an important part of your marketing strategy. But how do you make sure you’re managing your social media so it’s as effective as possible? Read on to find out!

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What will PR look like in a post COVID world?

What will PR look like in a post COVID world?

For the moment, COVID-19 has pressed paused or permanently cancelled almost all the events and campaigns that we and our clients had previously planned. Moving forward, it will be interesting to see how we will need to adapt or change to better fit the new, post COVID world. What will PR in this new world look like?

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MBP Tips: How to Develop Successful Client-Agency Relationships

MBP Tips: How to Develop Successful Client-Agency Relationships

What do all successful client-agency relationships have in common? COMMUNICATION! Taking the time to understand each other, relying on a give-and-take dynamic that allows both sides to offer insights and consult each other, is the best way to make sure that you end up with the effective and productive ideas and results for your marketing or PR campaigns. How exactly do you do this? Read on to find out more!

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The Do’s and Dont’s of Marketing in a Pandemic

The Do's and Dont's of Marketing in a Pandemic

COVID-19 and its restrictions have drastically changed how many businesses operate and their customers purchase from and interact with them. As such, marketing in a sensitive yet effective way can be difficult to navigate in these uncertain times. Read on for some handy pointers on how to approach these decisions in the climate of COVID-19.

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