Sushi Uokin

Sushi Uokin

Background

  • Work completed: Content Creation, Influencer Outreach, Media Outreach, PR

Headed by ex-Chocolate Buddha and Nobu chef, Sushi Uokin was a newly opened high-end Japanese sushi takeaway location in Hawthorn, Melbourne. Looking to launch to the media and the public, Sushi Uokin sort the help of MBP to help execute this. 

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Result

  • Content creation for PR campaign
  • 6-week PR campaign with press release, selected media/publication outreach and local and nationwide coverage
  • Organication, liaising and execution of media + influencer visits
  • PR release picked up by all major Australian publications with a total circulation of over 7 million views across digital platforms and traditional media including Broadsheet, Concrete Playground, Time Out and Urban List
  • Over 16+ UGC pieces with social media assets from media + Influencers across Melbourne, with an average following of over 100K and impressions of over 50,000+ collectively
  • End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth
Contact us
"a total circulation of over 7 million views across digital platforms and traditional media including Broadsheet, Concrete Playground, Time Out and Urban List"

MEDIA

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Rutherford & Meyer (NZ)

rutherford & Meyer (NZ)

Background

  • Work completed: Content Creation, Influencer Outreach, Media Outreach, Paid Social Media Management, PR

Rutherford + Meyer is a New Zeland based snack company celebrating their launch into the Australian market, specifically exclusively through Woolworths nationwide. MBP was contracted to assist as the Australian counterpart in launching the brand to Australians.

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Result

  • Created content for PR + Paid Social Media Management
  • Content calendar creation and management with 1-2 rounds of collaborative editing and approval
  • 3 month PR retainer with consecutive press releases, selected media/publication outreach and local and nationwide coverage
  • Design, organisation and execution of PR Pack send out to media and influencers across Australia
  • PR release picked up by all major Australian publications with a total circulation of over 3.5 million views across digital platforms and traditional media including Delicious Australia
  • Over 30+ UGC pieces with social media assets from media + Influencers across Melbourne, with an average following of over 550K and impressions of over 200,000+ collectively
  • Successful execution of 3 month paid SMM campaigns reaching over 450K and 225K impressions
Contact us
"a total circulation of over 3.5 million views across digital platforms and traditional media including Delicious Australia"

MEDIA

Milk Bottle Projects logo

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Sushi Uokin

Penny For Pound

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Falling Crane Branding

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top down view of Fleur Espresso food

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Group of Ben & Jerry's and Surfrider activists in Tasmania

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Penny For Pound

penny for pound

Background

  • Work completed: Content Creation, Event Management, Influencer Outreach, Media Outreach, PR

An already established baked goods brand in Australia, Penny for Pound sort the help of MBP to execute the launch and opening of their new Moorabbin location.

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Result

  • Created content for PR + Social Media Management
  • 6-week PR campaign with press releases, selected media/publication outreach and local and nationwide coverage
  • Organisation of Media event launch
  • Execution of media + Influencer visits to grow awareness
  • PR release picked up by all major Australian publications with a total circulation of over 3 million views across digital platforms and traditional media including The Herald Sun and Urban List
  • Over 14+ UGC pieces with social media assets from media + Influencers across Melbourne, with an average following of over 400K and impressions of over 100,000+ collectively
  • End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth
Contact us
"a total circulation of over 3 million views across digital platforms and traditional media including The Herald Sun and Urban List"

MEDIA

Milk Bottle Projects logo

Recent Projects

Sushi Uokin

Rutherford & Meyer (NZ)

entry to solace by chef david

Solace By Chef David

Falling Crane Branding

Falling Crane

top down view of Fleur Espresso food

Fleur Espresso

Group of Ben & Jerry's and Surfrider activists in Tasmania

Ben & Jerry’s

The Stolen Gem

Naught Distilling

Website Design Melbourne

PARTIAL SHADE FLORALS

Content Creation Melbourne

SESH SNACKS

PR Campaign Melbourne

SALTSMITH BACON

Content Creation Melbourne

ALICE & PATRICK

Content Creation Melbourne

JC’S QUALITY FOODS

Content Creation Melbourne

ISOWHEY

social media campaign port melbourne

PRINCE ALFRED PORT MELBOURNE

MR JOE

RACV – BOURKE STREET GREEN

PR Melbourne

RUMBLE COFFEE ROASTERS

PORTERS WILLIAMSTOWN

Social Media Management Yarra Valley

BRUMFIELD WINERY

Solace By Chef David

entry to solace by chef david

solace by chef david

Background

  • Work completed: Content Creation, Event Management, Influencer Outreach, Media Outreach, PR

Chef David Kew underwent a redesign and branding shift from a hot pot buffet style to a semi-fine dining location and approached MBP to carry out its launch to the market.

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entry to solace by chef david

Result

  • Results Created content for PR + Event Management
  • 6 week PR campaign with press releases, selected media/publication outreach and local and nationwide coverage
  • Liasing and organisation of media event
  • Marketing calendar implementation to manage PR schedules and also encourage clients to plan ahead for brand awareness and conversion points moving forward
  • Influencer outreach program
  • PR release picked up by all major Australian publications with a total circulation of over 9.5+ million views across digital platforms and traditional media including Concrete Playground, Time Out and Urban List
  • Over 10+ UGC pieces with social media assets from media + Influencers across Melbourne, with an average following of over 300K+ and impressions of over 500K+ collectively
  • End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth
Contact us
"a total circulation of over 9.5+ million views across digital platforms and traditional media including Concrete Playground, Time Out and Urban List"

MEDIA

Milk Bottle Projects logo

Recent Projects

Sushi Uokin

Rutherford & Meyer (NZ)

Penny For Pound

Falling Crane Branding

Falling Crane

top down view of Fleur Espresso food

Fleur Espresso

Group of Ben & Jerry's and Surfrider activists in Tasmania

Ben & Jerry’s

The Stolen Gem