Sushi Uokin

Background

Work completed: Content Creation, Influencer Outreach, Media Outreach, PR

Headed by ex-Chocolate Buddha and Nobu chef, Sushi Uokin was a newly opened high-end Japanese sushi takeaway location in Hawthorn, Melbourne. Looking to launch to the media and the public, Sushi Uokin sort the help of MBP to help execute this.

Result

PR release picked up by all major Australian publications with a total circulation of over 7 million views across digital platforms and traditional media including Broadsheet, Concrete Playground, Time Out and Urban List
Over 16+ UGC pieces with social media assets from media + Influencers across Melbourne, with an average following of over 100K and impressions of over 50,000+ collectively
End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth

"a total circulation of over 7 million views across digital platforms and traditional media including Broadsheet, Concrete Playground, Time Out and Urban List"

MEDIA

Recent Projects

Rutherford & Meyer (NZ)

Penny For Pound

Solace By Chef David

Falling Crane

Fleur Espresso

Ben & Jerry’s

The Stolen Gem

Naught Distilling

PARTIAL SHADE FLORALS

SESH SNACKS

SALTSMITH BACON

ALICE & PATRICK

JC’S QUALITY FOODS

ISOWHEY

PRINCE ALFRED PORT MELBOURNE

MR JOE

RACV – BOURKE STREET GREEN

RUMBLE COFFEE ROASTERS

PORTERS WILLIAMSTOWN

BRUMFIELD WINERY

Rutherford & Meyer (NZ)

rutherford & Meyer (NZ)

Background

Work completed: Content Creation, Influencer Outreach, Media Outreach, Paid Social Media Management, PR

Rutherford + Meyer is a New Zeland based snack company celebrating their launch into the Australian market, specifically exclusively through Woolworths nationwide. MBP was contracted to assist as the Australian counterpart in launching the brand to Australians.

Result

"a total circulation of over 3.5 million views across digital platforms and traditional media including Delicious Australia"

MEDIA

Penny For Pound

penny for pound

Background

Work completed: Content Creation, Event Management, Influencer Outreach, Media Outreach, PR

An already established baked goods brand in Australia, Penny for Pound sort the help of MBP to execute the launch and opening of their new Moorabbin location.

Result

PR release picked up by all major Australian publications with a total circulation of over 3 million views across digital platforms and traditional media including The Herald Sun and Urban List
Over 14+ UGC pieces with social media assets from media + Influencers across Melbourne, with an average following of over 400K and impressions of over 100,000+ collectively
End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth

"a total circulation of over 3 million views across digital platforms and traditional media including The Herald Sun and Urban List"

MEDIA

Solace By Chef David

solace by chef david

Background

Work completed: Content Creation, Event Management, Influencer Outreach, Media Outreach, PR

Chef David Kew underwent a redesign and branding shift from a hot pot buffet style to a semi-fine dining location and approached MBP to carry out its launch to the market.

Result

Influencer outreach program
PR release picked up by all major Australian publications with a total circulation of over 9.5+ million views across digital platforms and traditional media including Concrete Playground, Time Out and Urban List
Over 10+ UGC pieces with social media assets from media + Influencers across Melbourne, with an average following of over 300K+ and impressions of over 500K+ collectively
End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth

"a total circulation of over 9.5+ million views across digital platforms and traditional media including Concrete Playground, Time Out and Urban List"

MEDIA

Fleur Espresso

fleur espresso

Background

Work completed: Branding, Content Creation, Influencer Outreach, Organic Social Media Management, Overall Marketing Management, PR

Fleur Espresso is a newly redesigned cafe in the popular suburb of Toorak, Melbourne. Fleur Espresso contracted MBP to increase brand awareness about food and drink offerings + drive traffic to the cafe and website.

Result

Created content for PR campaign over a minimum 6-week period
6-week PR campaign with an on-brand press release, selected media/publication outreach and local and nationwide coverage
Successful management and execution of media + influencer outreach
Marketing calendar implementation to manage PR / SMM schedules and also encourage clients to plan ahead for brand awareness and conversion points moving forward.
Google Adwords to gain greater visibility and reach across search engines + pages

PR release picked up by major Australian publications with a total circulation of over 7+ million views across digital platforms and traditional media including Broadsheet, Concrete Playground and TimeOut
Over 50+ UGC pieces with social media assets from media + Influencers across Melbourne and impressions of over 200K+ collectively
End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth
SEO audit + monthly upkeep for targeted audience, keywords + optimisation

“…a total circulation of over 7+ million views across digital platforms and traditional media including Broadsheet, Concrete Playground and TimeOut.”

MEDIA

PARTIAL SHADE FLORALS

Partial shade florals

Background

Work completed: Content Creation, Website Design

After only just opening in 2021, Partial Shade Florals reached out to Milk Bottle Projects with a request to help take their business to the next level. The team were wanting to heighten their point of difference online and attract an appropriate audience – that being an audience who are primarily based on the Northside of Melbourne and are environmentally conscious about their choices when purchasing gifts.

With this goal in mind, MBP undertook a full website rebuild including extensive research into SEO-targeted copywriting and carefully curated imagery and content. We then optimised the website for SEO and PPC services. All photography and content was developed by the MBP team including a custom photoshoot in our Northcote studio to produce an array of photography content for the new website.

Result

"The website looks awesome! I'm super happy with it, the layout and photos make it look very profesh! Thanks so much for all your work on it."

— Liz, owner

SESH SNACKS

sesh snacks

Background

Work completed: Content Creation, Influencer Outreach, Organic Social Media Management, Paid Social Media Management

After their brand launch in early 2021, Milk Bottle Projects was contacted by Sesh Snacks to help develop their online presence, heighten brand awareness and increase sales across the Australian retail marketplace. MBP’s expertise was sought to assist with photography and content creation, paid and organic social media management and an influencer campaign which has seen their social media platforms grow by 152% in less than six months.

Result

Sesh Snacks sales are growing nicely in QLD, and WA and despite lockdowns, we are finding that in the states that are open, including Tassie, we are able to gain ranging in some of the larger MSO’s (multi site operators)! Sales a steadily growing!"

— Jen, Marketing Manager

SALTSMITH BACON

Saltsmith bacon

Background

Work completed: Content Creation, Influencer Outreach, Media Outreach, Organic Social Media Management, Paid Social Media Management, PR

Saltsmith Bacon reached out to Milk Bottle Projects in order to help put them on the Melbourne foodie map as a high quality, free range bacon producer who makes #DamnGoodBacon. At the time of contact, Saltsmith were primarily selling their bacon through their Queen Victoria Market stall and were wanting to widen their sales online (B2C) and retail stockists (B2B) as well as growing their social media platforms. MBP assisted Saltsmith with organic + paid social media management, a three month PR retainer and an influencer campaign to help achieve their goals.

Result

4 month PR retainer with on-brand press releases, selected media/publication outreach and local and nationwide coverage
Content calendar creation and management with 1-2 rounds of collaborative editing and approval
Recipe design and styling included in monthly content shoots - Our Northcote Studio is equipped with a full kitchen which allowed for on premise cooking and food preparation.
4 month PR retainer with on-brand press releases, selected media/publication outreach and local and nationwide coverage.

Total circulation of over 2.5 million views from PR campaigns across digital platforms and traditional media, including The Urban List, Thrillist, Timeout, The Age, Delicious Magazine and The Domain Review.
154% increase in the client’s social media platform growth as well as audience interest within Melbourne via Milk Bottle Project’s social media management efforts and targeted posting.
Over 20+ UGC pieces with social media assets from Influencers across Melbourne, with a combined reach of more than 220,000 people.

"Thanks for your efforts in building our business over the last 3 or 4 months!"

— simon + dave, owners

MEDIA

ALICE & PATRICK

Alice&Patrick Boutique

Background

Work completed: Content Creation, Organic Social Media Management, Paid Social Media Management

Milk Bottle Projects began working with Alice&Patrick, a sustainable, online cloth nappy store in August. The aim was to further establish an online presence for the brand amongst the e-commerce Mums + Bubs community. Through our three month long efforts into custom content creation and organic and paid social media management services, the MBP team worked to showcase the brand’s beautiful eco-friendly products and to teach their audience about the importance of sustainability in baby related products. In doing so, we substantially increased the reach of the business online and increased sales overall.

Result

“We just wanted to say a massive thank you for yesterday's photo shoot with you and your team. We really appreciate the effort you went and also creating a fun environment for the Mum's and Bubs.”

- Kate + Michael, Owners

JC’S QUALITY FOODS

JC's Quality Foods

Background

Work completed: Content Creation

JC’s Quality Foods reached out to Milk Bottle Projects to undertake a Half Day Shoot in order to create content for their social media, advertising and website platforms. The MBP team organised the shot list to feature a range of lifestyle and product-based shots and liaised with the JC’s team before undertaking the shoot in our beautiful Northcote studio.