Category: Event Management

penny for pound

Background

Work completed: Content Creation, Event Management, Influencer Outreach, Media Outreach, PR

An already established baked goods brand in Australia, Penny for Pound sort the help of MBP to execute the launch and opening of their new Moorabbin location.

Result

PR release picked up by all major Australian publications with a total circulation of over 3 million views across digital platforms and traditional media including The Herald Sun and Urban List
Over 14+ UGC pieces with social media assets from media + Influencers across Melbourne, with an average following of over 400K and impressions of over 100,000+ collectively
End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth

"a total circulation of over 3 million views across digital platforms and traditional media including The Herald Sun and Urban List"

MEDIA

solace by chef david

Background

Work completed: Content Creation, Event Management, Influencer Outreach, Media Outreach, PR

Chef David Kew underwent a redesign and branding shift from a hot pot buffet style to a semi-fine dining location and approached MBP to carry out its launch to the market.

Result

Influencer outreach program
PR release picked up by all major Australian publications with a total circulation of over 9.5+ million views across digital platforms and traditional media including Concrete Playground, Time Out and Urban List
Over 10+ UGC pieces with social media assets from media + Influencers across Melbourne, with an average following of over 300K+ and impressions of over 500K+ collectively
End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth

"a total circulation of over 9.5+ million views across digital platforms and traditional media including Concrete Playground, Time Out and Urban List"

MEDIA

Ben & jerry's x Surfrider

Background

Work completed: Event Management, PR

Ben + Jerry’s contracted MBP to promote awareness and education through live activations and a PR campaign drive towards proposed environmental issues on the Tasmanian coastline and Ningaloo Reef.

Results

"PR release picked up by Australian publications online and in paper with a total circulation of over half a million views across digital and traditional platforms "

MEDIA

The stolen gem

Background

Work completed: Event Management, Influencer Outreach, Media Outreach, PR

Summary: The Stolen Gem Rooftop in Melbourne’s CBD had recently moved from a function-only venue to a public bar and were wanting to publicise its new venue offering, opening hours and their exclusive collaboration with Sushi Uminono.

Results

Created content for 3 PR campaigns over a minimum 3 month period
3 month PR retainer with on-brand press release, selected media/publication outreach and local and nationwide coverage
Successful management and execution of media + influencer grand opening event
PR release picked up by major Australian publications with a total circulation of over 17+ million views across digital platforms and traditional media including Broadsheet, Concrete Playground and TimeOut

"Amazing work"

— Matt Newman, Owner, The Stolen Gem

MEDIA

Recent Projects

Sushi Uokin

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