The Stolen Gem

The stolen gem

Background

Summary: The Stolen Gem Rooftop in Melbourne’s CBD had recently moved from a function-only venue to a public bar and were wanting to publicise its new venue offering, opening hours and their exclusive collaboration with Sushi Uminono.



Results

"Amazing work"
— Matt Newman, Owner, The Stolen Gem

Naught Distilling

Background

Summary: Naught Distilling approached Milk Bottle Projects to put their Eltham distillery and products in front of the eyes of Australian gin fans. At the time of contract, Naught was well known to locals of Eltham and surrounding suburbs but wanted to expand to a wider reach and audience.



Results

"We were extremely happy with our campaign results"
— Chris cameron, owner, naught

MR JOE

MR JOE

Background

Milk Bottle Projects began working with Mr Joe just before COVID-19 enforced restrictions hospitality sector had the original PR strategy reinvigorated for the three-month campaign. We worked closely with the team to determine the exposure for the venue’s new menu offering in Richmond and neighbouring suburbs. Across the months, Mr Joe’s first campaign focused on a new dining concept. In contrast, the second and final pitch aimed to support a local winery-based event and a bottomless dining experience.

Overall, Milk Bottle Projects saw an increase in Mr Joe’s digital footprint, high-rating SEO results, a considerable boost to their social media presence and an array of trustworthy media placements, including Herald Sun, Delicious and Urban List.

Result

"Thank you so much for this whole PR retainer. Everyone involved has helped us a million on this project."
— Yang, Co-owner

BANANALAB

BANANALAB

Background

BananaLab reached out to Milk Bottle Projects to help grow their brand as an experience gifting business in alignment with their partnership with Coles and Woolworths nationwide. It was vital as part of this campaign to leverage the busiest time for Christmas gifting throughout the strategy and to ensure major media, influencers and stakeholders published about Bananalab’s launch into the Australian market. The MBP team created a three month long PR strategy as well as a media and influencer event in Sydney.

Result

“Thank you so much for our Melbourne and Sydney PR launches! The Sydney trip was amazing and I am glad I’ve shared it with you!"
— Sarah boukobza, bananalab