Falling Crane

Falling Crane Branding

Falling Crane

Background

  • Work completed: Branding, Graphic Design, Logo Design

Falling Crane is a start-up distillery in Melbourne, Victoria specialising in rum and gin. They contracted MBP to design their logo, branding and the first round of product label design.

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Result

  • Created brand + style guide including: Narrative Brand Story, Background and History, Philosophy, Values, Personality, Customer Analysis, Competitor Analysis, Tone Analysis, Content Pillars, Social Media Examples, Communication Concept, Photography Moodboard, Hashtag Research
  • Client questionnaire and deep dive into brand values meeting so MBP staff completely understood the brand direction
  • Drafting 3 logo options with variations
  • 1 round of edits for logos
  • Deep dive and education session to further understand label requirements
  • Included all legal requirements for the alcohol-based product for market
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"Deep dive and education session to further understand label requirements"

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