The Stolen Gem

The stolen gem

Background

Summary: The Stolen Gem Rooftop in Melbourne’s CBD had recently moved from a function-only venue to a public bar and were wanting to publicise its new venue offering, opening hours and their exclusive collaboration with Sushi Uminono.



Results

"Amazing work"
— Matt Newman, Owner, The Stolen Gem

Naught Distilling

Background

Summary: Naught Distilling approached Milk Bottle Projects to put their Eltham distillery and products in front of the eyes of Australian gin fans. At the time of contract, Naught was well known to locals of Eltham and surrounding suburbs but wanted to expand to a wider reach and audience.



Results

"We were extremely happy with our campaign results"
— Chris cameron, owner, naught

PRINCE ALFRED PORT MELBOURNE

social media campaign port melbourne

PRINCE ALFRED PORT MELBOURNE

Background

Milk Bottle Projects began working with Prince Alfred Hotel, Port Melbourne in the midst of the fourth Victorian lockdown, when the state’s 1000-plus pubs were forced to close their doors again. The MBP team developed a unique PR strategy across a three-month campaign, to position the craft beer pub as an iconic community hub with an undeniable passion to protect its local community and the broader hospitality industry. 

The first campaign was centred around Prince Alfred Port Melbourne’s free-booze initiative, where the team was giving away free booze to those who got vaccinated. Thanks to MBP’s efforts, the story went viral across Australia, featuring on all major news outlets, radio stations and publications. Prime Minister Scott Morrison even expressed his utmost support for the campaign, commenting “to the Prince Alfred down there in Melbourne, good on you for getting behind the national effort.”

Result

MR JOE

MR JOE

Background

Milk Bottle Projects began working with Mr Joe just before COVID-19 enforced restrictions hospitality sector had the original PR strategy reinvigorated for the three-month campaign. We worked closely with the team to determine the exposure for the venue’s new menu offering in Richmond and neighbouring suburbs. Across the months, Mr Joe’s first campaign focused on a new dining concept. In contrast, the second and final pitch aimed to support a local winery-based event and a bottomless dining experience.

Overall, Milk Bottle Projects saw an increase in Mr Joe’s digital footprint, high-rating SEO results, a considerable boost to their social media presence and an array of trustworthy media placements, including Herald Sun, Delicious and Urban List.

Result