Sushi Uokin

Background

Work completed: Content Creation, Influencer Outreach, Media Outreach, PR

Headed by ex-Chocolate Buddha and Nobu chef, Sushi Uokin was a newly opened high-end Japanese sushi takeaway location in Hawthorn, Melbourne. Looking to launch to the media and the public, Sushi Uokin sort the help of MBP to help execute this.

Result

PR release picked up by all major Australian publications with a total circulation of over 7 million views across digital platforms and traditional media including Broadsheet, Concrete Playground, Time Out and Urban List
Over 16+ UGC pieces with social media assets from media + Influencers across Melbourne, with an average following of over 100K and impressions of over 50,000+ collectively
End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth

"a total circulation of over 7 million views across digital platforms and traditional media including Broadsheet, Concrete Playground, Time Out and Urban List"

MEDIA

Recent Projects

Rutherford & Meyer (NZ)

Penny For Pound

Solace By Chef David

Falling Crane

Fleur Espresso

Ben & Jerry’s

The Stolen Gem

Naught Distilling

PARTIAL SHADE FLORALS

SESH SNACKS

SALTSMITH BACON

ALICE & PATRICK

JC’S QUALITY FOODS

ISOWHEY

PRINCE ALFRED PORT MELBOURNE

MR JOE

RACV – BOURKE STREET GREEN

RUMBLE COFFEE ROASTERS

PORTERS WILLIAMSTOWN

BRUMFIELD WINERY

Rutherford & Meyer (NZ)

rutherford & Meyer (NZ)

Background

Work completed: Content Creation, Influencer Outreach, Media Outreach, Paid Social Media Management, PR

Rutherford + Meyer is a New Zeland based snack company celebrating their launch into the Australian market, specifically exclusively through Woolworths nationwide. MBP was contracted to assist as the Australian counterpart in launching the brand to Australians.

Result

"a total circulation of over 3.5 million views across digital platforms and traditional media including Delicious Australia"

MEDIA

Penny For Pound

penny for pound

Background

Work completed: Content Creation, Event Management, Influencer Outreach, Media Outreach, PR

An already established baked goods brand in Australia, Penny for Pound sort the help of MBP to execute the launch and opening of their new Moorabbin location.

Result

PR release picked up by all major Australian publications with a total circulation of over 3 million views across digital platforms and traditional media including The Herald Sun and Urban List
Over 14+ UGC pieces with social media assets from media + Influencers across Melbourne, with an average following of over 400K and impressions of over 100,000+ collectively
End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth

"a total circulation of over 3 million views across digital platforms and traditional media including The Herald Sun and Urban List"

MEDIA

Solace By Chef David

solace by chef david

Background

Work completed: Content Creation, Event Management, Influencer Outreach, Media Outreach, PR

Chef David Kew underwent a redesign and branding shift from a hot pot buffet style to a semi-fine dining location and approached MBP to carry out its launch to the market.

Result

Influencer outreach program
PR release picked up by all major Australian publications with a total circulation of over 9.5+ million views across digital platforms and traditional media including Concrete Playground, Time Out and Urban List
Over 10+ UGC pieces with social media assets from media + Influencers across Melbourne, with an average following of over 300K+ and impressions of over 500K+ collectively
End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth

"a total circulation of over 9.5+ million views across digital platforms and traditional media including Concrete Playground, Time Out and Urban List"

MEDIA

The Stolen Gem

The stolen gem

Background

Work completed: Event Management, Influencer Outreach, Media Outreach, PR

Summary: The Stolen Gem Rooftop in Melbourne’s CBD had recently moved from a function-only venue to a public bar and were wanting to publicise its new venue offering, opening hours and their exclusive collaboration with Sushi Uminono.

Results

Created content for 3 PR campaigns over a minimum 3 month period
3 month PR retainer with on-brand press release, selected media/publication outreach and local and nationwide coverage
Successful management and execution of media + influencer grand opening event
PR release picked up by major Australian publications with a total circulation of over 17+ million views across digital platforms and traditional media including Broadsheet, Concrete Playground and TimeOut

"Amazing work"

— Matt Newman, Owner, The Stolen Gem

MEDIA

Naught Distilling

Naught distilling

Background

Work completed: Event Management, Influencer Outreach, Media Outreach, Paid Social Media Management, PR

Summary: Naught Distilling approached Milk Bottle Projects to put their Eltham distillery and products in front of the eyes of Australian gin fans. At the time of contract, Naught was well known to locals of Eltham and surrounding suburbs but wanted to expand to a wider reach and audience.

Results

Created content for PR + Paid Social Media Management
Content calendar creation and management with 1-2 rounds of collaborative editing and approval
3 month PR retainer with consecutive press releases, selected media/publication outreach and local and nationwide coverage
Media Event + Influencer visits
PR release picked up by all major Australian publications with a total circulation of over 11 million views across digital platforms and traditional media including Broadsheet, Concrete Playground, Time Out and Urban List

Over 27+ UGC pieces with social media assets from media + Influencers across Melbourne, with an average following of over 10K and impressions of over 100,000+ collectively
End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth
Marketing calendar implementation to manage PR / SMM schedules and also encourage clients to plan ahead for brand awareness and conversion points moving forward
SEO audit + monthly upkeep for targeted audience, keywords + optimisation
Google Adwords to gain greater visibility and reach across search engines + pages

"We were extremely happy with our campaign results"

— Chris cameron, owner, naught

MEDIA

SALTSMITH BACON

Saltsmith bacon

Background

Work completed: Content Creation, Influencer Outreach, Media Outreach, Organic Social Media Management, Paid Social Media Management, PR

Saltsmith Bacon reached out to Milk Bottle Projects in order to help put them on the Melbourne foodie map as a high quality, free range bacon producer who makes #DamnGoodBacon. At the time of contact, Saltsmith were primarily selling their bacon through their Queen Victoria Market stall and were wanting to widen their sales online (B2C) and retail stockists (B2B) as well as growing their social media platforms. MBP assisted Saltsmith with organic + paid social media management, a three month PR retainer and an influencer campaign to help achieve their goals.

Result

4 month PR retainer with on-brand press releases, selected media/publication outreach and local and nationwide coverage
Content calendar creation and management with 1-2 rounds of collaborative editing and approval
Recipe design and styling included in monthly content shoots - Our Northcote Studio is equipped with a full kitchen which allowed for on premise cooking and food preparation.
4 month PR retainer with on-brand press releases, selected media/publication outreach and local and nationwide coverage.

Total circulation of over 2.5 million views from PR campaigns across digital platforms and traditional media, including The Urban List, Thrillist, Timeout, The Age, Delicious Magazine and The Domain Review.
154% increase in the client’s social media platform growth as well as audience interest within Melbourne via Milk Bottle Project’s social media management efforts and targeted posting.
Over 20+ UGC pieces with social media assets from Influencers across Melbourne, with a combined reach of more than 220,000 people.

"Thanks for your efforts in building our business over the last 3 or 4 months!"

— simon + dave, owners

MEDIA

PRINCE ALFRED PORT MELBOURNE

Background

Work completed: Content Creation, Media Outreach, PR

Milk Bottle Projects began working with Prince Alfred Hotel, Port Melbourne in the midst of the fourth Victorian lockdown, when the state’s 1000-plus pubs were forced to close their doors again. The MBP team developed a unique PR strategy across a three-month campaign, to position the craft beer pub as an iconic community hub with an undeniable passion to protect its local community and the broader hospitality industry.

The first campaign was centred around Prince Alfred Port Melbourne’s free-booze initiative, where the team was giving away free booze to those who got vaccinated. Thanks to MBP’s efforts, the story went viral across Australia, featuring on all major news outlets, radio stations and publications. Prime Minister Scott Morrison even expressed his utmost support for the campaign, commenting “to the Prince Alfred down there in Melbourne, good on you for getting behind the national effort.”

Result

MEDIA

MR JOE

Background

Work completed: Content Creation, Event Management, Influencer Outreach, Media Outreach, PR

Milk Bottle Projects began working with Mr Joe just before COVID-19 enforced restrictions hospitality sector had the original PR strategy reinvigorated for the three-month campaign. We worked closely with the team to determine the exposure for the venue’s new menu offering in Richmond and neighbouring suburbs. Across the months, Mr Joe’s first campaign focused on a new dining concept. In contrast, the second and final pitch aimed to support a local winery-based event and a bottomless dining experience.

Overall, Milk Bottle Projects saw an increase in Mr Joe’s digital footprint, high-rating SEO results, a considerable boost to their social media presence and an array of trustworthy media placements, including Herald Sun, Delicious and Urban List.

Result

"Thank you so much for this whole PR retainer. Everyone involved has helped us a million on this project."

— Yang, Co-owner

MEDIA

Little Hof

LITTLE HOF

Background

Work completed: Content Creation, Influencer Outreach, Media Outreach, PR

Little Hof (part of the Hof Group) reached out to Milk Bottle Projects following their brand new street offering opening. The aim was to target key media stakeholders to secure media opportunities, promoting the opening of the South Melbourne market establishment. Through a simple, affordable and effective 6-week PR campaign and custom content creation, Milk Bottle Projects has been able to propel Little Hof into the spotlight as an integral venue at the South Melbourne market and generally for Melburnians to enjoy German cuisine.

Result

"Great pics and what an interview with Network 10! Thanks for organising this! We actually had someone from Queensland calling straight after the show telling us how excited they were to swing by when they came to Melbourne!"

— Little Hof

Category: Media Outreach

Sushi Uokin

Background

Result

MEDIA

Recent Projects

rutherford & Meyer (NZ)

Background

Result

MEDIA

Recent Projects

penny for pound

Background

Result

MEDIA

Recent Projects

solace by chef david

Background

Result

MEDIA

Recent Projects

The stolen gem

Background

Results

MEDIA

Recent Projects

Background

Results

MEDIA

Recent Projects