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Milk Bottle Projects
Discounted Packages
  • About Us
  • Our Services
    • Social Media Management
    • Public Relations
    • Digital Content Creation
    • Branding & Graphic Design
    • Event Management Services
  • Case Studies
  • MBP Photo Studio
  • Contact Us
  • Discounted Packages
  • Insights
×
  • About Us
  • Our Services
    • Social Media Management
    • Public Relations
    • Digital Content Creation
    • Branding & Graphic Design
    • Event Management Services
  • Case Studies
  • MBP Photo Studio
  • Contact Us
  • Discounted Packages
  • Insights

Category: Organic Social Media Management

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  3. Organic Social Media Management

Fleur Espresso

top down view of Fleur Espresso food

fleur espresso

Background

  • Work completed: Branding, Content Creation, Influencer Outreach, Organic Social Media Management, Overall Marketing Management, PR

Fleur Espresso is a newly redesigned cafe in the popular suburb of Toorak, Melbourne. Fleur Espresso contracted MBP to increase brand awareness about food and drink offerings + drive traffic to the cafe and website.

Screen Shot 2023-01-17 at 2.51.36 pm
Screen Shot 2023-01-17 at 2.53.22 pm
FleurEspresso_16-9_018
top down view of Fleur Espresso food

Result

  • Created content for PR campaign over a minimum 6-week period
  • 6-week PR campaign with an on-brand press release, selected media/publication outreach and local and nationwide coverage
  • Successful management and execution of media + influencer outreach
  • Marketing calendar implementation to manage PR / SMM schedules and also encourage clients to plan ahead for brand awareness and conversion points moving forward.
  • Google Adwords to gain greater visibility and reach across search engines + pages
  • PR release picked up by major Australian publications with a total circulation of over 7+ million views across digital platforms and traditional media including Broadsheet, Concrete Playground and TimeOut
  • Over 50+ UGC pieces with social media assets from media + Influencers across Melbourne and impressions of over 200K+ collectively
  • End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth
  • SEO audit + monthly upkeep for targeted audience, keywords + optimisation
Contact us

“…a total circulation of over 7+ million views across digital platforms and traditional media including Broadsheet, Concrete Playground and TimeOut.”

MEDIA

  • Broadsheet Article
  • Concrete Playground
  • Weekend Notes
Milk Bottle Projects logo

Recent Projects

Sushi Uokin

Rutherford & Meyer (NZ)

Penny For Pound

entry to solace by chef david

Solace By Chef David

Falling Crane Branding

Falling Crane

Group of Ben & Jerry's and Surfrider activists in Tasmania

Ben & Jerry’s

The Stolen Gem

Naught Distilling

Website Design Melbourne

PARTIAL SHADE FLORALS

Content Creation Melbourne

SESH SNACKS

PR Campaign Melbourne

SALTSMITH BACON

Content Creation Melbourne

ALICE & PATRICK

Content Creation Melbourne

JC’S QUALITY FOODS

Content Creation Melbourne

ISOWHEY

social media campaign port melbourne

PRINCE ALFRED PORT MELBOURNE

MR JOE

RACV – BOURKE STREET GREEN

PR Melbourne

RUMBLE COFFEE ROASTERS

PORTERS WILLIAMSTOWN

Social Media Management Yarra Valley

BRUMFIELD WINERY

SESH SNACKS

Content Creation Melbourne

sesh snacks

Background

  • Work completed: Content Creation, Influencer Outreach, Organic Social Media Management, Paid Social Media Management

After their brand launch in early 2021, Milk Bottle Projects was contacted by Sesh Snacks to help develop their online presence, heighten brand awareness and increase sales across the Australian retail marketplace.  MBP’s expertise was sought to assist with photography and content creation, paid and organic social media management and an influencer campaign which has seen their social media platforms grow by 152% in less than six months.

Social Media Management Melbourne
Content Creation Melbourne
Paid Social Media Management Melbourne
Organic Social Media Management Melbourne
Paid SMM Melbourne
Organic SMM Melbourne
SMM Melbourne
Content Creation Melbourne
Influencer Outreach Melbourne
Photography Melbourne
Paid Social Media Management Melbourne
Organic Social Media Management Melbourne
Influencer Outreach Melbourne

Result

  • Content creation of social media assets with unique, quintessentially Australian branding
  • Content calendar creation and management with 2-3 rounds of collaborative editing and approval
  • Basic graphic design creation across JPG/GIF and video compilation for social media management
  • Monthly organic and paid social media management across Facebook and Instagram as highlighted platforms for audience and business growth, with a 152% account increase through MBP’s SMM plan
  • Paid campaign to date has reached over 1 million people and delivered 3,500 clicks to the website within target locations/interests
  • End of month SMM report with detailed insights on impressions, interactions and client growth
Contact us
Sesh Snacks sales are growing nicely in QLD, and WA and despite lockdowns, we are finding that in the states that are open, including Tassie, we are able to gain ranging in some of the larger MSO’s (multi site operators)! Sales a steadily growing!"
— Jen, Marketing Manager

Recent Projects

Sushi Uokin

Rutherford & Meyer (NZ)

Penny For Pound

entry to solace by chef david

Solace By Chef David

Falling Crane Branding

Falling Crane

top down view of Fleur Espresso food

Fleur Espresso

Group of Ben & Jerry's and Surfrider activists in Tasmania

Ben & Jerry’s

The Stolen Gem

Naught Distilling

Website Design Melbourne

PARTIAL SHADE FLORALS

PR Campaign Melbourne

SALTSMITH BACON

Content Creation Melbourne

ALICE & PATRICK

Content Creation Melbourne

JC’S QUALITY FOODS

Content Creation Melbourne

ISOWHEY

social media campaign port melbourne

PRINCE ALFRED PORT MELBOURNE

MR JOE

RACV – BOURKE STREET GREEN

PR Melbourne

RUMBLE COFFEE ROASTERS

PORTERS WILLIAMSTOWN

Social Media Management Yarra Valley

BRUMFIELD WINERY

SALTSMITH BACON

PR Campaign Melbourne

Saltsmith bacon

Background

  • Work completed: Content Creation, Influencer Outreach, Media Outreach, Organic Social Media Management, Paid Social Media Management, PR

Saltsmith Bacon reached out to Milk Bottle Projects in order to help put them on the Melbourne foodie map as a high quality, free range bacon producer who makes #DamnGoodBacon. At the time of contact, Saltsmith were primarily selling their bacon through their Queen Victoria Market stall and were wanting to widen their sales online (B2C) and retail stockists (B2B) as well as growing their social media platforms. MBP assisted Saltsmith with organic + paid social media management, a three month PR retainer and an influencer campaign to help achieve their goals.

PR Campaign Melbourne
Social Media Management Melbourne
Content Creation Melbourne
Paid SMM Melbourne
Organic SMM Melbourne
PR Melbourne
Social Media Management Melbourne
Content Creation Melbourne
Influencer Campaign Melbourne
Paid Social Media Management Melbourne
Organic Social Media Management Melbourne
Public Relations Melbourne

Result

  • 4 month PR retainer with on-brand press releases, selected media/publication outreach and local and nationwide coverage
  • Content calendar creation and management with 1-2 rounds of collaborative editing and approval
  • Recipe design and styling included in monthly content shoots - Our Northcote Studio is equipped with a full kitchen which allowed for on premise cooking and food preparation.
  • 4 month PR retainer with on-brand press releases, selected media/publication outreach and local and nationwide coverage.
  • Total circulation of over 2.5 million views from PR campaigns across digital platforms and traditional media, including The Urban List, Thrillist, Timeout, The Age, Delicious Magazine and The Domain Review.
  • 154% increase in the client’s social media platform growth as well as audience interest within Melbourne via Milk Bottle Project’s social media management efforts and targeted posting.
  • Over 20+ UGC pieces with social media assets from Influencers across Melbourne, with a combined reach of more than 220,000 people.
Contact us
"Thanks for your efforts in building our business over the last 3 or 4 months!"
— simon + dave, owners

MEDIA

  • The Urban List
  • Timeout
  • Broadsheet
  • Thrillist
  • The Age
  • Good Food
  • The Domain Review
  • Delicious Magazine
  • Hunter + Bligh
  • Food + Drink Business
  • Eativity News
  • Brews News
  • Polka Dot Wedding
  • Onya Magazine
  • Hosporeneurs Podcast
Milk Bottle Projects logo

Recent Projects

Sushi Uokin

Rutherford & Meyer (NZ)

Penny For Pound

entry to solace by chef david

Solace By Chef David

Falling Crane Branding

Falling Crane

top down view of Fleur Espresso food

Fleur Espresso

Group of Ben & Jerry's and Surfrider activists in Tasmania

Ben & Jerry’s

The Stolen Gem

Naught Distilling

Website Design Melbourne

PARTIAL SHADE FLORALS

Content Creation Melbourne

SESH SNACKS

Content Creation Melbourne

ALICE & PATRICK

Content Creation Melbourne

JC’S QUALITY FOODS

Content Creation Melbourne

ISOWHEY

social media campaign port melbourne

PRINCE ALFRED PORT MELBOURNE

MR JOE

RACV – BOURKE STREET GREEN

PR Melbourne

RUMBLE COFFEE ROASTERS

PORTERS WILLIAMSTOWN

Social Media Management Yarra Valley

BRUMFIELD WINERY

ALICE & PATRICK

Content Creation Melbourne

Alice&Patrick Boutique

Background

  • Work completed: Content Creation, Organic Social Media Management, Paid Social Media Management

Milk Bottle Projects began working with Alice&Patrick, a sustainable, online cloth nappy store in August. The aim was to further establish an online presence for the brand amongst the e-commerce Mums + Bubs community. Through our three month long efforts into custom content creation and organic and paid social media management services, the MBP team worked to showcase the brand’s beautiful eco-friendly products and to teach their audience about the importance of sustainability in baby related products. In doing so, we substantially increased the reach of the business online and increased sales overall.

Paid Social Media Management Melbourne
Content Creation Melbourne
Social Media Management Melbourne
Paid Social Media Management Melbourne
Organic Social Media Melbourne
Social Media Management Melbourne
Content Creation Melbourne

Result

  • Content creation and social media asset design with an eco-friendly positioning.
  • Content calendar creation and management with 2-3 rounds of collaborative editing and approval.
  • Monthly organic and paid social media management across Facebook and Instagram as highlighted platforms for audience and business growth, with a large increase in impressions thanks to MBP’s SMM plan, reaching a wider audience and receiving a significantly higher level of interactions.
  • Delivered 3,654 clicks to the website from paid advertisements .
  • Reached 66,000 people in the unique target audience at a frequency of 2 through paid advertisements.
  • End of month SMM reporting with detailed insights on impressions, interactions and CTA satisfactions.
Contact us
“We just wanted to say a massive thank you for yesterday's photo shoot with you and your team. We really appreciate the effort you went and also creating a fun environment for the Mum's and Bubs.”
- Kate + Michael, Owners
Milk Bottle Projects logo

Recent Projects

Sushi Uokin

Rutherford & Meyer (NZ)

Penny For Pound

entry to solace by chef david

Solace By Chef David

Falling Crane Branding

Falling Crane

top down view of Fleur Espresso food

Fleur Espresso

Group of Ben & Jerry's and Surfrider activists in Tasmania

Ben & Jerry’s

The Stolen Gem

Naught Distilling

Website Design Melbourne

PARTIAL SHADE FLORALS

Content Creation Melbourne

SESH SNACKS

PR Campaign Melbourne

SALTSMITH BACON

Content Creation Melbourne

JC’S QUALITY FOODS

Content Creation Melbourne

ISOWHEY

social media campaign port melbourne

PRINCE ALFRED PORT MELBOURNE

MR JOE

RACV – BOURKE STREET GREEN

PR Melbourne

RUMBLE COFFEE ROASTERS

PORTERS WILLIAMSTOWN

Social Media Management Yarra Valley

BRUMFIELD WINERY

RACV – BOURKE STREET GREEN

RACV - BOURKE STREET GREEN

Background

  • Work completed: Content Creation, Organic Social Media Management, Paid Social Media Management

Milk Bottle Projects started working with Bourke Street Green in August 2019, prior to the venue’s official opening in September. A greenhouse-inspired bar tucked behind floor-to-ceiling glass, this light-drenched venue’s goal was to provide a space for people to wind down with drinks, sharing plates and a good time. A marketing plan was developed to maximise organic and paid social media growth through channels including Facebook and Instagram, as well as producing the exclusive marketing assets Schweppes activation.

Content Creation Melbourne
Social Media Management Melbourne
Paid Social Media Management Melbourne
Content Creation Melbourne
Organic Social Media Management Melbourne
Social Media Content Creation Melbourne
Social Media Management Melbourne
Paid Social Media Management Melbourne
Organic Social Media Management Melbourne
Content Creation Melbourne
Social Media Management Melbourne
Paid SMM Melbourne
Content Creation Melbourne
Social Media Management Melbourne

Result

  • Monthly content creation for custom social media management including photography preparation, shot-list planning and talent seeking
  • Content calendar creation and management with 1-2 rounds of collaborative editing and approval
  • Marketing calendar implementation to manage PR / SMM schedules and also encourage clients to plan ahead for brand awareness and conversion points moving forward.
  • Organic and paid social media with a specialised marketing calendar to boost venue event activations and local partnerships
  • Approx 85.5% increase in the client’s social platform growth in the first month across followings, interactions, with CTA translations to a increase in in-venue visits following social media marketing
  • Increase of impressions online with curated content through the Milk Bottle Project social channels, strategic social calendar planning
  • Exclusive Schweppes campaign photography, videography and activation installation at RACV Bourke Street, Melbourne
Contact us
"How exciting to finally work with you!"
— Krystin Ng, Content Coordinator

Recent Projects

Sushi Uokin

Rutherford & Meyer (NZ)

Penny For Pound

entry to solace by chef david

Solace By Chef David

Falling Crane Branding

Falling Crane

top down view of Fleur Espresso food

Fleur Espresso

Group of Ben & Jerry's and Surfrider activists in Tasmania

Ben & Jerry’s

The Stolen Gem

Naught Distilling

Website Design Melbourne

PARTIAL SHADE FLORALS

Content Creation Melbourne

SESH SNACKS

PR Campaign Melbourne

SALTSMITH BACON

Content Creation Melbourne

ALICE & PATRICK

Content Creation Melbourne

JC’S QUALITY FOODS

Content Creation Melbourne

ISOWHEY

social media campaign port melbourne

PRINCE ALFRED PORT MELBOURNE

MR JOE

PR Melbourne

RUMBLE COFFEE ROASTERS

PORTERS WILLIAMSTOWN

Social Media Management Yarra Valley

BRUMFIELD WINERY

PORTERS WILLIAMSTOWN

PORTERS WILLIAMSTOWN

Background

  • Work completed: Content Creation, Influencer Outreach, Organic Social Media Management, Paid Social Media Management, PR

Porters reached out to Milk Bottle Projects in order to put them on the map with Melbourne’s foodie community. At the time of contact, Porters was primarily being visited by Williamstown locals and it was time to widen their audience through organic + paid SMM and a 3 month PR retainer.

Content Creation Williamstown
Influencer Outreach Williamstown
Social Media Management Williamstown
PR Williamstown
Paid SMM Williamstown
Organic SMM Williamstown
Content Creation Williamstown
Influencer Outreach Williamstown
PR Campaign Williamstown

Result

  • Content creation for custom PR and social media assets
  • Content calendar creation and management with 1-2 rounds of collaborative editing and approval
  • 3 month PR retainer with on-brand press release, selected media / publication outreach and local and nationwide coverage
  • Total circulation of over 1 million views from PR campaign across digital platforms and traditional media including Herald Sun, Weekend Notes, Thrillist and Selector Magazine
  • Over 50+ UGC pieces with social media assets from Influencers across Melbourne, with an average following of over 10K and impressions of over 98,500+ collectively
  • 32.9%+ increase in the client’s social platform growth, as well as audience interest within the Western area of Melbourne via Milk Bottle Project’s social media management efforts and targeted posting.
  • End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth
  • Marketing calendar implementation to manage PR / SMM schedules and also encourage clients to plan ahead for brand awareness and conversion points moving forward.
Contact us
"Thank you for your help and support over the last couple of months!"
— Zoey Porter, co-owner

Media

  • Herald Sun
  • 3MP Relish
  • Milk Bar Mag
  • Weekend Note
  • Eativity News
  • Plus Ones
Milk Bottle Projects logo

Recent Projects

Sushi Uokin

Rutherford & Meyer (NZ)

Penny For Pound

entry to solace by chef david

Solace By Chef David

Falling Crane Branding

Falling Crane

top down view of Fleur Espresso food

Fleur Espresso

Group of Ben & Jerry's and Surfrider activists in Tasmania

Ben & Jerry’s

The Stolen Gem

Naught Distilling

Website Design Melbourne

PARTIAL SHADE FLORALS

Content Creation Melbourne

SESH SNACKS

PR Campaign Melbourne

SALTSMITH BACON

Content Creation Melbourne

ALICE & PATRICK

Content Creation Melbourne

JC’S QUALITY FOODS

Content Creation Melbourne

ISOWHEY

social media campaign port melbourne

PRINCE ALFRED PORT MELBOURNE

MR JOE

RACV – BOURKE STREET GREEN

PR Melbourne

RUMBLE COFFEE ROASTERS

Social Media Management Yarra Valley

BRUMFIELD WINERY

BRUMFIELD WINERY

Social Media Management Yarra Valley

BRUMFIELD WINERY

Background

  • Work completed: Content Creation, Organic Social Media Management, Paid Social Media Management

Brumfield requested Milk Bottle Projects to conduct paid and organic social media management to develop an online business presence for their winery and restaurant. Milk Bottle Project’s goal for Brumfield was to establish the winery as a boutique venue and undo the perception that they were just a winery in the Yarra Valley. The focus was to showcase the brand’s handcrafted artisanal wine, craft beer and sourdough through impactful content creation, effective social media campaign builds, management of monthly ad spend and a brand new WordPress website build. 

Content Creation Yarra Valley
Social Media Management Yarra Valley
Paid SMM Yarra Valley
Organic SMM Yarra Valley
Content Creation Yarra Valley
Social Media Management Yarra Valley
Paid SMM Yarra Valley
Organic SMM Yarra Valley
Content Creation Yarra Valley

Result

  • Content creation for social media assets with a luxury winery positioning
  • Content calendar creation and management with 2-3 rounds of collaborative editing and approval
  • Full stack WordPress website build and basic graphic design of assets for social media and web
  • Monthly organic and paid social media management across Facebook and Instagram as highlighted platforms for audience and business growth, with a 95% increase in impressions thanks to MBP’s SMM plan, reaching a wider audience and receiving a significantly higher level of interactions.
  • A monthly account growth of 371%+, with over 9,530+ impressions and 97+ for CTA satisfaction.
  • End of month SMM report with detailed insights on impressions, interactions and CTA satisfactions
Contact us
"One thing is for sure! Your ads are hitting the mark that we are a winery/brewery and cider venue with a bar menu. Not a coffee shop [finally!] - this is so great for us!"
— BRUMFIELD WINERY

Recent Projects

Sushi Uokin

Rutherford & Meyer (NZ)

Penny For Pound

entry to solace by chef david

Solace By Chef David

Falling Crane Branding

Falling Crane

top down view of Fleur Espresso food

Fleur Espresso

Group of Ben & Jerry's and Surfrider activists in Tasmania

Ben & Jerry’s

The Stolen Gem

Naught Distilling

Website Design Melbourne

PARTIAL SHADE FLORALS

Content Creation Melbourne

SESH SNACKS

PR Campaign Melbourne

SALTSMITH BACON

Content Creation Melbourne

ALICE & PATRICK

Content Creation Melbourne

JC’S QUALITY FOODS

Content Creation Melbourne

ISOWHEY

social media campaign port melbourne

PRINCE ALFRED PORT MELBOURNE

MR JOE

RACV – BOURKE STREET GREEN

PR Melbourne

RUMBLE COFFEE ROASTERS

PORTERS WILLIAMSTOWN

MCDONALD UPTON

MCDONALD UPTON

Background

  • Work completed: Content Creation, Organic Social Media Management, Paid Social Media Management

Milk Bottle Projects was contacted by McDonald Upton Real Estate to develop their online presence as a leading but boutique real estate company in Melbourne. MBP’s expertise was sought to assist with photography and content creation and paid and organic social media management that saw an 85% increase with leads through the website for properties on sale and for rent in the North West suburbs of Melbourne. 

Content Creation Essendon
Social Media Management Essendon
Paid SMM Essendon
Organic SMM Essendon
Content Creation Essendon
Social Media Management Essendon
Paid SMM Essendon

Result

  • Content creation of social media assets with a luxury real estate positioning
  • Content calendar creation and management with 2-3 rounds of collaborative editing and approval
  • Basic graphic design creation across JPG/GIF and video compilation for social media management
  • Monthly organic and paid social media management across Facebook and Instagram as highlighted platforms for audience and business growth, with a 85% increase of successful posts through MBP’s SMM plan
  • An average monthly growth of 74.9%+ for account impressions, with over 86,570+ impressions per month
  • End of month SMM report with detailed insights on impressions, interactions and client growth
Contact us
"It's great working with you and your team, and the content your team produced is great! Thank you for the new leads!"
— MCDONALD UPTON

Recent Projects

Sushi Uokin

Rutherford & Meyer (NZ)

Penny For Pound

entry to solace by chef david

Solace By Chef David

Falling Crane Branding

Falling Crane

top down view of Fleur Espresso food

Fleur Espresso

Group of Ben & Jerry's and Surfrider activists in Tasmania

Ben & Jerry’s

The Stolen Gem

Naught Distilling

Website Design Melbourne

PARTIAL SHADE FLORALS

Content Creation Melbourne

SESH SNACKS

PR Campaign Melbourne

SALTSMITH BACON

Content Creation Melbourne

ALICE & PATRICK

Content Creation Melbourne

JC’S QUALITY FOODS

Content Creation Melbourne

ISOWHEY

social media campaign port melbourne

PRINCE ALFRED PORT MELBOURNE

MR JOE

RACV – BOURKE STREET GREEN

PR Melbourne

RUMBLE COFFEE ROASTERS

PORTERS WILLIAMSTOWN

GLOU

Social Media Management Collingwood

GLOU

Background

  • Work completed: Content Creation, Influencer Outreach, Media Outreach, Organic Social Media Management

Milk Bottle Projects started working with Glou during their preparations to open as a new sustainability focused wine venue in Collingwood. The management team sought out MBP’s assistance with PR and social media management in particular. This included content creation, influencer outreach and design services.

glou logo
Content Creation Collingwood
Influencer Outreach Collingwood
Media Outreach Collingwood
Social Media Management Collingwood
Organic SMM Collingwood
Content Creation Collingwood
Influencer Outreach Collingwood
Media Outreach Collingwood
Social Media Management Collingwood
Organic SMM Collingwood
Content Creation Collingwood
Influencer Outreach Collingwood
Media Outreach Collingwood
Social Media Management Collingwood
Organic SMM Collingwood
Content Creation Collingwood

Result

  • Content creation including photography preparation and management
  • Content calendars with 1-2 rounds of collaborative editing and approval with client
  • Regular organic social media posting across multiple platforms including the introduction and leveraging of new products and promotions
  • 11.8% increase in the client’s social platform growth per month across followings, interactions, translating to a 20% increase in in-venue visits
  • Over 7-10 million unique readers across 16 digital publications including Gourmet Traveller, Broadsheet, Sitchu and Good Food
  • Approx +86% increase of impressions online with curated content
  • Approx +80% increase of website and page activity
  • 78% increase in social media (FB) following and audience interaction
  • Average 0.20 - 0.60 CPC for paid advertising across social media
  • 50+ UGC - Posts from selected influencers during the campaign period for limited visits
"Thanks a million for your hard work"
— GLOU

Media

  • Good Food
  • Onya Magazine
  • SITCHU
  • Green Magazine
  • Urban List
  • Hospitality Magazine
  • Weekend Notes
  • Plus Ones
  • Concrete Playground
  • Triple R
Milk Bottle Projects logo
Contact us

Recent Projects

Sushi Uokin

Rutherford & Meyer (NZ)

Penny For Pound

entry to solace by chef david

Solace By Chef David

Falling Crane Branding

Falling Crane

top down view of Fleur Espresso food

Fleur Espresso

Group of Ben & Jerry's and Surfrider activists in Tasmania

Ben & Jerry’s

The Stolen Gem

Naught Distilling

Website Design Melbourne

PARTIAL SHADE FLORALS

Content Creation Melbourne

SESH SNACKS

PR Campaign Melbourne

SALTSMITH BACON

Content Creation Melbourne

ALICE & PATRICK

Content Creation Melbourne

JC’S QUALITY FOODS

Content Creation Melbourne

ISOWHEY

social media campaign port melbourne

PRINCE ALFRED PORT MELBOURNE

MR JOE

RACV – BOURKE STREET GREEN

PR Melbourne

RUMBLE COFFEE ROASTERS

PORTERS WILLIAMSTOWN

MOUNTAIN AND ROW

MOUNTAIN AND ROW

Background

  • Work Completed: Content Creation, Organic Social Media Management

Mountain and Row reached out to Milk Bottle Projects to assist with growing their digital presence and e-commerce store. They were a wine store focusing on Italian varieties, especially Nebbiolo that needed to transfer to an e-commerce store during Covid.

Mountain and Row Logo
Content Creation Melbourne
Social Media Management Melbourne
Organic SMM Melbourne
Content Creation Melbourne
Social Media Management Melbourne
Organic SMM Melbourne
Content Creation Melbourne
Social Media Management Melbourne

Result

  • Content creation including photography and graphic design (JPG + GIF)
  • Content calendars with 1-2 rounds of collaborative editing and approval with client
  • Regular organic social media posting across multiple platforms including the introduction and leveraging of new products and promotions to push towards the e-commerce store
  • 11.8% increase in the client’s social platform growth per month across followings, interactions, translating to a 20% increase in in-venue visits
  • Approx +95% increase of impressions online with curated content from Milk Bottle Projects
  • Approx +80% increase of website and page activity with CTA towards the client website and e-commerce shop
  • 4 month average paid social CPC of $0.77 (-62% on previous campaigns) tracking down to $0.52 in final month of campaign activity
  • +76% increase in social media (Instagram) following and audience interaction
  • Total reach of over 244,000 unique audience views across 3 month paid campaign Ads
  • Delivered +384% interest for CTR (click through rate) for potential and existing audiences to social media pages and website based on paid campaign Ads
  • 4 month average paid social CPC of $0.77 (-62% on previous campaigns) tracking down to $0.52 in final month of campaign activity
  • Audience pull from local (Melbourne) to interstate (Brisbane, Sydney, Hobart, Adelaide) audiences with growing demographic between 25-60, female/male
  • Optimised social ad creatives and audience targeting to achieve a CTR which was +769% compared to previous campaigns
Contact us
“Thank you so much for our Melbourne and Sydney PR launches! The Sydney trip was amazing and I am glad I’ve shared it with you!"
— Sarah boukobza, bananalab

Recent Projects

Sushi Uokin

Rutherford & Meyer (NZ)

Penny For Pound

entry to solace by chef david

Solace By Chef David

Falling Crane Branding

Falling Crane

top down view of Fleur Espresso food

Fleur Espresso

Group of Ben & Jerry's and Surfrider activists in Tasmania

Ben & Jerry’s

The Stolen Gem

Naught Distilling

Website Design Melbourne

PARTIAL SHADE FLORALS

Content Creation Melbourne

SESH SNACKS

PR Campaign Melbourne

SALTSMITH BACON

Content Creation Melbourne

ALICE & PATRICK

Content Creation Melbourne

JC’S QUALITY FOODS

Content Creation Melbourne

ISOWHEY

social media campaign port melbourne

PRINCE ALFRED PORT MELBOURNE

MR JOE

RACV – BOURKE STREET GREEN

PR Melbourne

RUMBLE COFFEE ROASTERS

PORTERS WILLIAMSTOWN

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    info@milkbottleprojects.com