Fleur Espresso

fleur espresso

Background

Work completed: Branding, Content Creation, Influencer Outreach, Organic Social Media Management, Overall Marketing Management, PR

Fleur Espresso is a newly redesigned cafe in the popular suburb of Toorak, Melbourne. Fleur Espresso contracted MBP to increase brand awareness about food and drink offerings + drive traffic to the cafe and website.

Result

Created content for PR campaign over a minimum 6-week period
6-week PR campaign with an on-brand press release, selected media/publication outreach and local and nationwide coverage
Successful management and execution of media + influencer outreach
Marketing calendar implementation to manage PR / SMM schedules and also encourage clients to plan ahead for brand awareness and conversion points moving forward.
Google Adwords to gain greater visibility and reach across search engines + pages

PR release picked up by major Australian publications with a total circulation of over 7+ million views across digital platforms and traditional media including Broadsheet, Concrete Playground and TimeOut
Over 50+ UGC pieces with social media assets from media + Influencers across Melbourne and impressions of over 200K+ collectively
End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth
SEO audit + monthly upkeep for targeted audience, keywords + optimisation

“…a total circulation of over 7+ million views across digital platforms and traditional media including Broadsheet, Concrete Playground and TimeOut.”

MEDIA

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SESH SNACKS

sesh snacks

Background

Work completed: Content Creation, Influencer Outreach, Organic Social Media Management, Paid Social Media Management

After their brand launch in early 2021, Milk Bottle Projects was contacted by Sesh Snacks to help develop their online presence, heighten brand awareness and increase sales across the Australian retail marketplace. MBP’s expertise was sought to assist with photography and content creation, paid and organic social media management and an influencer campaign which has seen their social media platforms grow by 152% in less than six months.

Result

Sesh Snacks sales are growing nicely in QLD, and WA and despite lockdowns, we are finding that in the states that are open, including Tassie, we are able to gain ranging in some of the larger MSO’s (multi site operators)! Sales a steadily growing!"

— Jen, Marketing Manager

SALTSMITH BACON

Saltsmith bacon

Background

Work completed: Content Creation, Influencer Outreach, Media Outreach, Organic Social Media Management, Paid Social Media Management, PR

Saltsmith Bacon reached out to Milk Bottle Projects in order to help put them on the Melbourne foodie map as a high quality, free range bacon producer who makes #DamnGoodBacon. At the time of contact, Saltsmith were primarily selling their bacon through their Queen Victoria Market stall and were wanting to widen their sales online (B2C) and retail stockists (B2B) as well as growing their social media platforms. MBP assisted Saltsmith with organic + paid social media management, a three month PR retainer and an influencer campaign to help achieve their goals.

Result

4 month PR retainer with on-brand press releases, selected media/publication outreach and local and nationwide coverage
Content calendar creation and management with 1-2 rounds of collaborative editing and approval
Recipe design and styling included in monthly content shoots - Our Northcote Studio is equipped with a full kitchen which allowed for on premise cooking and food preparation.
4 month PR retainer with on-brand press releases, selected media/publication outreach and local and nationwide coverage.

Total circulation of over 2.5 million views from PR campaigns across digital platforms and traditional media, including The Urban List, Thrillist, Timeout, The Age, Delicious Magazine and The Domain Review.
154% increase in the client’s social media platform growth as well as audience interest within Melbourne via Milk Bottle Project’s social media management efforts and targeted posting.
Over 20+ UGC pieces with social media assets from Influencers across Melbourne, with a combined reach of more than 220,000 people.

"Thanks for your efforts in building our business over the last 3 or 4 months!"

— simon + dave, owners

MEDIA

ALICE & PATRICK

Alice&Patrick Boutique

Background

Work completed: Content Creation, Organic Social Media Management, Paid Social Media Management

Milk Bottle Projects began working with Alice&Patrick, a sustainable, online cloth nappy store in August. The aim was to further establish an online presence for the brand amongst the e-commerce Mums + Bubs community. Through our three month long efforts into custom content creation and organic and paid social media management services, the MBP team worked to showcase the brand’s beautiful eco-friendly products and to teach their audience about the importance of sustainability in baby related products. In doing so, we substantially increased the reach of the business online and increased sales overall.

Result

“We just wanted to say a massive thank you for yesterday's photo shoot with you and your team. We really appreciate the effort you went and also creating a fun environment for the Mum's and Bubs.”

- Kate + Michael, Owners

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Sushi Uokin

Rutherford & Meyer (NZ)

Penny For Pound

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Category: Organic Social Media Management

fleur espresso

Background

Result

MEDIA

Recent Projects

sesh snacks

Background

Result

Recent Projects

Saltsmith bacon

Background

Result

MEDIA

Recent Projects

Alice&Patrick Boutique

Background

Result

Recent Projects