Fleur Espresso

fleur espresso

Background

Work completed: Branding, Content Creation, Influencer Outreach, Organic Social Media Management, Overall Marketing Management, PR

Fleur Espresso is a newly redesigned cafe in the popular suburb of Toorak, Melbourne. Fleur Espresso contracted MBP to increase brand awareness about food and drink offerings + drive traffic to the cafe and website.

Result

Created content for PR campaign over a minimum 6-week period
6-week PR campaign with an on-brand press release, selected media/publication outreach and local and nationwide coverage
Successful management and execution of media + influencer outreach
Marketing calendar implementation to manage PR / SMM schedules and also encourage clients to plan ahead for brand awareness and conversion points moving forward.
Google Adwords to gain greater visibility and reach across search engines + pages

PR release picked up by major Australian publications with a total circulation of over 7+ million views across digital platforms and traditional media including Broadsheet, Concrete Playground and TimeOut
Over 50+ UGC pieces with social media assets from media + Influencers across Melbourne and impressions of over 200K+ collectively
End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth
SEO audit + monthly upkeep for targeted audience, keywords + optimisation

“…a total circulation of over 7+ million views across digital platforms and traditional media including Broadsheet, Concrete Playground and TimeOut.”

MEDIA

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SESH SNACKS

sesh snacks

Background

Work completed: Content Creation, Influencer Outreach, Organic Social Media Management, Paid Social Media Management

After their brand launch in early 2021, Milk Bottle Projects was contacted by Sesh Snacks to help develop their online presence, heighten brand awareness and increase sales across the Australian retail marketplace. MBP’s expertise was sought to assist with photography and content creation, paid and organic social media management and an influencer campaign which has seen their social media platforms grow by 152% in less than six months.

Result

Sesh Snacks sales are growing nicely in QLD, and WA and despite lockdowns, we are finding that in the states that are open, including Tassie, we are able to gain ranging in some of the larger MSO’s (multi site operators)! Sales a steadily growing!"

— Jen, Marketing Manager

SALTSMITH BACON

Saltsmith bacon

Background

Work completed: Content Creation, Influencer Outreach, Media Outreach, Organic Social Media Management, Paid Social Media Management, PR

Saltsmith Bacon reached out to Milk Bottle Projects in order to help put them on the Melbourne foodie map as a high quality, free range bacon producer who makes #DamnGoodBacon. At the time of contact, Saltsmith were primarily selling their bacon through their Queen Victoria Market stall and were wanting to widen their sales online (B2C) and retail stockists (B2B) as well as growing their social media platforms. MBP assisted Saltsmith with organic + paid social media management, a three month PR retainer and an influencer campaign to help achieve their goals.

Result

4 month PR retainer with on-brand press releases, selected media/publication outreach and local and nationwide coverage
Content calendar creation and management with 1-2 rounds of collaborative editing and approval
Recipe design and styling included in monthly content shoots - Our Northcote Studio is equipped with a full kitchen which allowed for on premise cooking and food preparation.
4 month PR retainer with on-brand press releases, selected media/publication outreach and local and nationwide coverage.

Total circulation of over 2.5 million views from PR campaigns across digital platforms and traditional media, including The Urban List, Thrillist, Timeout, The Age, Delicious Magazine and The Domain Review.
154% increase in the client’s social media platform growth as well as audience interest within Melbourne via Milk Bottle Project’s social media management efforts and targeted posting.
Over 20+ UGC pieces with social media assets from Influencers across Melbourne, with a combined reach of more than 220,000 people.

"Thanks for your efforts in building our business over the last 3 or 4 months!"

— simon + dave, owners

MEDIA

ALICE & PATRICK

Alice&Patrick Boutique

Background

Work completed: Content Creation, Organic Social Media Management, Paid Social Media Management

Milk Bottle Projects began working with Alice&Patrick, a sustainable, online cloth nappy store in August. The aim was to further establish an online presence for the brand amongst the e-commerce Mums + Bubs community. Through our three month long efforts into custom content creation and organic and paid social media management services, the MBP team worked to showcase the brand’s beautiful eco-friendly products and to teach their audience about the importance of sustainability in baby related products. In doing so, we substantially increased the reach of the business online and increased sales overall.

Result

“We just wanted to say a massive thank you for yesterday's photo shoot with you and your team. We really appreciate the effort you went and also creating a fun environment for the Mum's and Bubs.”

- Kate + Michael, Owners

RACV – BOURKE STREET GREEN

RACV - BOURKE STREET GREEN

Background

Work completed: Content Creation, Organic Social Media Management, Paid Social Media Management

Milk Bottle Projects started working with Bourke Street Green in August 2019, prior to the venue’s official opening in September. A greenhouse-inspired bar tucked behind floor-to-ceiling glass, this light-drenched venue’s goal was to provide a space for people to wind down with drinks, sharing plates and a good time. A marketing plan was developed to maximise organic and paid social media growth through channels including Facebook and Instagram, as well as producing the exclusive marketing assets Schweppes activation.

Result

Monthly content creation for custom social media management including photography preparation, shot-list planning and talent seeking
Content calendar creation and management with 1-2 rounds of collaborative editing and approval
Marketing calendar implementation to manage PR / SMM schedules and also encourage clients to plan ahead for brand awareness and conversion points moving forward.
Organic and paid social media with a specialised marketing calendar to boost venue event activations and local partnerships

"How exciting to finally work with you!"

— Krystin Ng, Content Coordinator

PORTERS WILLIAMSTOWN

Background

Work completed: Content Creation, Influencer Outreach, Organic Social Media Management, Paid Social Media Management, PR

Porters reached out to Milk Bottle Projects in order to put them on the map with Melbourne’s foodie community. At the time of contact, Porters was primarily being visited by Williamstown locals and it was time to widen their audience through organic + paid SMM and a 3 month PR retainer.

Result

Over 50+ UGC pieces with social media assets from Influencers across Melbourne, with an average following of over 10K and impressions of over 98,500+ collectively
32.9%+ increase in the client’s social platform growth, as well as audience interest within the Western area of Melbourne via Milk Bottle Project’s social media management efforts and targeted posting.
End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth
Marketing calendar implementation to manage PR / SMM schedules and also encourage clients to plan ahead for brand awareness and conversion points moving forward.

"Thank you for your help and support over the last couple of months!"

— Zoey Porter, co-owner

Media

BRUMFIELD WINERY

Background

Work completed: Content Creation, Organic Social Media Management, Paid Social Media Management

Brumfield requested Milk Bottle Projects to conduct paid and organic social media management to develop an online business presence for their winery and restaurant. Milk Bottle Project’s goal for Brumfield was to establish the winery as a boutique venue and undo the perception that they were just a winery in the Yarra Valley. The focus was to showcase the brand’s handcrafted artisanal wine, craft beer and sourdough through impactful content creation, effective social media campaign builds, management of monthly ad spend and a brand new WordPress website build.

Result

Monthly organic and paid social media management across Facebook and Instagram as highlighted platforms for audience and business growth, with a 95% increase in impressions thanks to MBP’s SMM plan, reaching a wider audience and receiving a significantly higher level of interactions.
A monthly account growth of 371%+, with over 9,530+ impressions and 97+ for CTA satisfaction.
End of month SMM report with detailed insights on impressions, interactions and CTA satisfactions

"One thing is for sure! Your ads are hitting the mark that we are a winery/brewery and cider venue with a bar menu. Not a coffee shop [finally!] - this is so great for us!"

— BRUMFIELD WINERY

MCDONALD UPTON

Background

Work completed: Content Creation, Organic Social Media Management, Paid Social Media Management

Milk Bottle Projects was contacted by McDonald Upton Real Estate to develop their online presence as a leading but boutique real estate company in Melbourne. MBP’s expertise was sought to assist with photography and content creation and paid and organic social media management that saw an 85% increase with leads through the website for properties on sale and for rent in the North West suburbs of Melbourne.

Result

"It's great working with you and your team, and the content your team produced is great! Thank you for the new leads!"

— MCDONALD UPTON

GLOU

GLOU

Background

Work completed: Content Creation, Influencer Outreach, Media Outreach, Organic Social Media Management

Milk Bottle Projects started working with Glou during their preparations to open as a new sustainability focused wine venue in Collingwood. The management team sought out MBP’s assistance with PR and social media management in particular. This included content creation, influencer outreach and design services.

Result

Content creation including photography preparation and management
Content calendars with 1-2 rounds of collaborative editing and approval with client
Regular organic social media posting across multiple platforms including the introduction and leveraging of new products and promotions
11.8% increase in the client’s social platform growth per month across followings, interactions, translating to a 20% increase in in-venue visits
Over 7-10 million unique readers across 16 digital publications including Gourmet Traveller, Broadsheet, Sitchu and Good Food

"Thanks a million for your hard work"

— GLOU

Media

MOUNTAIN AND ROW

Background

Work Completed: Content Creation, Organic Social Media Management

Mountain and Row reached out to Milk Bottle Projects to assist with growing their digital presence and e-commerce store. They were a wine store focusing on Italian varieties, especially Nebbiolo that needed to transfer to an e-commerce store during Covid.

Result

Content creation including photography and graphic design (JPG + GIF)
Content calendars with 1-2 rounds of collaborative editing and approval with client
Regular organic social media posting across multiple platforms including the introduction and leveraging of new products and promotions to push towards the e-commerce store
11.8% increase in the client’s social platform growth per month across followings, interactions, translating to a 20% increase in in-venue visits
Approx +95% increase of impressions online with curated content from Milk Bottle Projects
Approx +80% increase of website and page activity with CTA towards the client website and e-commerce shop
4 month average paid social CPC of $0.77 (-62% on previous campaigns) tracking down to $0.52 in final month of campaign activity

+76% increase in social media (Instagram) following and audience interaction
Total reach of over 244,000 unique audience views across 3 month paid campaign Ads
Delivered +384% interest for CTR (click through rate) for potential and existing audiences to social media pages and website based on paid campaign Ads
4 month average paid social CPC of $0.77 (-62% on previous campaigns) tracking down to $0.52 in final month of campaign activity
Audience pull from local (Melbourne) to interstate (Brisbane, Sydney, Hobart, Adelaide) audiences with growing demographic between 25-60, female/male
Optimised social ad creatives and audience targeting to achieve a CTR which was +769% compared to previous campaigns

“Thank you so much for our Melbourne and Sydney PR launches! The Sydney trip was amazing and I am glad I’ve shared it with you!"

— Sarah boukobza, bananalab

Category: Organic Social Media Management

fleur espresso

Background

Result

MEDIA

Recent Projects

sesh snacks

Background

Result

Recent Projects

Saltsmith bacon

Background

Result

MEDIA

Recent Projects

Alice&Patrick Boutique

Background

Result

Recent Projects

RACV - BOURKE STREET GREEN

Background

Result

Recent Projects

PORTERS WILLIAMSTOWN

Background

Result

Media

Recent Projects