Category: Paid Social Media Management

Naught Distilling

Naught distilling

Background

Work completed: Event Management, Influencer Outreach, Media Outreach, Paid Social Media Management, PR

Summary: Naught Distilling approached Milk Bottle Projects to put their Eltham distillery and products in front of the eyes of Australian gin fans. At the time of contract, Naught was well known to locals of Eltham and surrounding suburbs but wanted to expand to a wider reach and audience.

Results

Created content for PR + Paid Social Media Management
Content calendar creation and management with 1-2 rounds of collaborative editing and approval
3 month PR retainer with consecutive press releases, selected media/publication outreach and local and nationwide coverage
Media Event + Influencer visits
PR release picked up by all major Australian publications with a total circulation of over 11 million views across digital platforms and traditional media including Broadsheet, Concrete Playground, Time Out and Urban List

Over 27+ UGC pieces with social media assets from media + Influencers across Melbourne, with an average following of over 10K and impressions of over 100,000+ collectively
End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth
Marketing calendar implementation to manage PR / SMM schedules and also encourage clients to plan ahead for brand awareness and conversion points moving forward
SEO audit + monthly upkeep for targeted audience, keywords + optimisation
Google Adwords to gain greater visibility and reach across search engines + pages

"We were extremely happy with our campaign results"

— Chris cameron, owner, naught

MEDIA

SESH SNACKS

sesh snacks

Background

Work completed: Content Creation, Influencer Outreach, Organic Social Media Management, Paid Social Media Management

After their brand launch in early 2021, Milk Bottle Projects was contacted by Sesh Snacks to help develop their online presence, heighten brand awareness and increase sales across the Australian retail marketplace. MBP’s expertise was sought to assist with photography and content creation, paid and organic social media management and an influencer campaign which has seen their social media platforms grow by 152% in less than six months.

Result

Sesh Snacks sales are growing nicely in QLD, and WA and despite lockdowns, we are finding that in the states that are open, including Tassie, we are able to gain ranging in some of the larger MSO’s (multi site operators)! Sales a steadily growing!"

— Jen, Marketing Manager

SALTSMITH BACON

Saltsmith bacon

Background

Work completed: Content Creation, Influencer Outreach, Media Outreach, Organic Social Media Management, Paid Social Media Management, PR

Saltsmith Bacon reached out to Milk Bottle Projects in order to help put them on the Melbourne foodie map as a high quality, free range bacon producer who makes #DamnGoodBacon. At the time of contact, Saltsmith were primarily selling their bacon through their Queen Victoria Market stall and were wanting to widen their sales online (B2C) and retail stockists (B2B) as well as growing their social media platforms. MBP assisted Saltsmith with organic + paid social media management, a three month PR retainer and an influencer campaign to help achieve their goals.

Result

4 month PR retainer with on-brand press releases, selected media/publication outreach and local and nationwide coverage
Content calendar creation and management with 1-2 rounds of collaborative editing and approval
Recipe design and styling included in monthly content shoots - Our Northcote Studio is equipped with a full kitchen which allowed for on premise cooking and food preparation.
4 month PR retainer with on-brand press releases, selected media/publication outreach and local and nationwide coverage.

Total circulation of over 2.5 million views from PR campaigns across digital platforms and traditional media, including The Urban List, Thrillist, Timeout, The Age, Delicious Magazine and The Domain Review.
154% increase in the client’s social media platform growth as well as audience interest within Melbourne via Milk Bottle Project’s social media management efforts and targeted posting.
Over 20+ UGC pieces with social media assets from Influencers across Melbourne, with a combined reach of more than 220,000 people.

"Thanks for your efforts in building our business over the last 3 or 4 months!"

— simon + dave, owners

MEDIA

Recent Projects

Sushi Uokin

<img width="2048" height="1366" alt="" decoding="async" data-srcset="https://milkbottleprojects.com/wp-content/uploads/2023/01/RutherfordMeyer_16-1-scaled.jpg 2048w, https://milkbottleprojects.com/wp-content/uploads/2023/01/RutherfordMeyer_16-1-300x200.jpg 300w, https://milkbottleprojects.com/wp-content/uploads/2023/01/RutherfordMeyer_16-1-1024x683.jpg 1024w, https://milkbottleprojects.com/wp-content/uploads/2023/01/RutherfordMeyer_16-1-768x512.jpg 768w, https://milkbottleprojects.com/wp-content/uploads/2023/01/RutherfordMeyer_16-1-1536x1024.jpg 1536w" data-src="https://milkbottleprojects.com/wp-content/uploads/2023/01/RutherfordMeyer_16-1-scaled.jpg" data-sizes="(max-width: 2048px) 100vw, 2048px" class="attachment-full size-full wp-image-11438 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="2048" height="1366" alt="" decoding="async" data-srcset="https://milkbottleprojects.com/wp-content/uploads/2023/01/RutherfordMeyer_16-1-scaled.jpg 2048w, https://milkbottleprojects.com/wp-content/uploads/2023/01/RutherfordMeyer_16-1-300x200.jpg 300w, https://milkbottleprojects.com/wp-content/uploads/2023/01/RutherfordMeyer_16-1-1024x683.jpg 1024w, https://milkbottleprojects.com/wp-content/uploads/2023/01/RutherfordMeyer_16-1-768x512.jpg 768w, https://milkbottleprojects.com/wp-content/uploads/2023/01/RutherfordMeyer_16-1-1536x1024.jpg 1536w" data-src="https://milkbottleprojects.com/wp-content/uploads/2023/01/RutherfordMeyer_16-1-scaled.jpg" data-sizes="(max-width: 2048px) 100vw, 2048px" class="attachment-full size-full wp-image-11438 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="2048" height="1366" alt="" decoding="async" data-srcset="https://milkbottleprojects.com/wp-content/uploads/2023/01/RutherfordMeyer_16-1-scaled.jpg 2048w, https://milkbottleprojects.com/wp-content/uploads/2023/01/RutherfordMeyer_16-1-300x200.jpg 300w, https://milkbottleprojects.com/wp-content/uploads/2023/01/RutherfordMeyer_16-1-1024x683.jpg 1024w, https://milkbottleprojects.com/wp-content/uploads/2023/01/RutherfordMeyer_16-1-768x512.jpg 768w, https://milkbottleprojects.com/wp-content/uploads/2023/01/RutherfordMeyer_16-1-1536x1024.jpg 1536w" data-src="https://milkbottleprojects.com/wp-content/uploads/2023/01/RutherfordMeyer_16-1-scaled.jpg" data-sizes="(max-width: 2048px) 100vw, 2048px" class="attachment-full size-full wp-image-11438 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="2048" height="1366" alt="" decoding="async" data-srcset="https://milkbottleprojects.com/wp-content/uploads/2023/01/RutherfordMeyer_16-1-scaled.jpg 2048w, https://milkbottleprojects.com/wp-content/uploads/2023/01/RutherfordMeyer_16-1-300x200.jpg 300w, https://milkbottleprojects.com/wp-content/uploads/2023/01/RutherfordMeyer_16-1-1024x683.jpg 1024w, https://milkbottleprojects.com/wp-content/uploads/2023/01/RutherfordMeyer_16-1-768x512.jpg 768w, https://milkbottleprojects.com/wp-content/uploads/2023/01/RutherfordMeyer_16-1-1536x1024.jpg 1536w" data-src="https://milkbottleprojects.com/wp-content/upload

Category: Paid Social Media Management

rutherford & Meyer (NZ)

Background

Result

MEDIA

Recent Projects

Background

Results

MEDIA

Recent Projects

sesh snacks

Background

Result

Recent Projects

Saltsmith bacon

Background

Result

MEDIA

Recent Projects