Category: Paid Social Media Management

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Naught Distilling

Naught distilling

Background

Work completed: Event Management, Influencer Outreach, Media Outreach, Paid Social Media Management, PR

Summary: Naught Distilling approached Milk Bottle Projects to put their Eltham distillery and products in front of the eyes of Australian gin fans. At the time of contract, Naught was well known to locals of Eltham and surrounding suburbs but wanted to expand to a wider reach and audience.

Results

Created content for PR + Paid Social Media Management
Content calendar creation and management with 1-2 rounds of collaborative editing and approval
3 month PR retainer with consecutive press releases, selected media/publication outreach and local and nationwide coverage
Media Event + Influencer visits
PR release picked up by all major Australian publications with a total circulation of over 11 million views across digital platforms and traditional media including Broadsheet, Concrete Playground, Time Out and Urban List

Over 27+ UGC pieces with social media assets from media + Influencers across Melbourne, with an average following of over 10K and impressions of over 100,000+ collectively
End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth
Marketing calendar implementation to manage PR / SMM schedules and also encourage clients to plan ahead for brand awareness and conversion points moving forward
SEO audit + monthly upkeep for targeted audience, keywords + optimisation
Google Adwords to gain greater visibility and reach across search engines + pages

"We were extremely happy with our campaign results"

— Chris cameron, owner, naught

MEDIA

Broadsheet / Distillery + Sangiovese Feature
TimeOut / Bar Feature
Concrete Playground / Distillery Feature

Recent Projects

The Stolen Gem

PARTIAL SHADE FLORALS

SESH SNACKS

SALTSMITH BACON

ALICE & PATRICK

JC’S QUALITY FOODS

ISOWHEY

PRINCE ALFRED PORT MELBOURNE

MR JOE

RACV – BOURKE STREET GREEN

RUMBLE COFFEE ROASTERS

PORTERS WILLIAMSTOWN

BRUMFIELD WINERY

MCDONALD UPTON

Little Hof

GLOU

MOUNTAIN AND ROW

VITASOY

BANANALAB

IMBUE

SESH SNACKS

sesh snacks

Background

Work completed: Content Creation, Influencer Outreach, Organic Social Media Management, Paid Social Media Management

After their brand launch in early 2021, Milk Bottle Projects was contacted by Sesh Snacks to help develop their online presence, heighten brand awareness and increase sales across the Australian retail marketplace. MBP’s expertise was sought to assist with photography and content creation, paid and organic social media management and an influencer campaign which has seen their social media platforms grow by 152% in less than six months.

Organic Social Media Management Melbourne

Result

Content creation of social media assets with unique, quintessentially Australian branding
Content calendar creation and management with 2-3 rounds of collaborative editing and approval
Basic graphic design creation across JPG/GIF and video compilation for social media management

Monthly organic and paid social media management across Facebook and Instagram as highlighted platforms for audience and business growth, with a 152% account increase through MBP’s SMM plan
Paid campaign to date has reached over 1 million people and delivered 3,500 clicks to the website within target locations/interests
End of month SMM report with detailed insights on impressions, interactions and client growth

Sesh Snacks sales are growing nicely in QLD, and WA and despite lockdowns, we are finding that in the states that are open, including Tassie, we are able to gain ranging in some of the larger MSO’s (multi site operators)! Sales a steadily growing!"

— Jen, Marketing Manager

Recent Projects

The Stolen Gem

Naught Distilling

PARTIAL SHADE FLORALS

SALTSMITH BACON

ALICE & PATRICK

JC’S QUALITY FOODS

ISOWHEY

PRINCE ALFRED PORT MELBOURNE

MR JOE

RACV – BOURKE STREET GREEN

RUMBLE COFFEE ROASTERS

PORTERS WILLIAMSTOWN

BRUMFIELD WINERY

MCDONALD UPTON

Little Hof

GLOU

MOUNTAIN AND ROW

VITASOY

BANANALAB

IMBUE

SALTSMITH BACON

Saltsmith bacon

Background

Work completed: Content Creation, Influencer Outreach, Media Outreach, Organic Social Media Management, Paid Social Media Management, PR

Saltsmith Bacon reached out to Milk Bottle Projects in order to help put them on the Melbourne foodie map as a high quality, free range bacon producer who makes #DamnGoodBacon. At the time of contact, Saltsmith were primarily selling their bacon through their Queen Victoria Market stall and were wanting to widen their sales online (B2C) and retail stockists (B2B) as well as growing their social media platforms. MBP assisted Saltsmith with organic + paid social media management, a three month PR retainer and an influencer campaign to help achieve their goals.

Result

4 month PR retainer with on-brand press releases, selected media/publication outreach and local and nationwide coverage
Content calendar creation and management with 1-2 rounds of collaborative editing and approval
Recipe design and styling included in monthly content shoots - Our Northcote Studio is equipped with a full kitchen which allowed for on premise cooking and food preparation.
4 month PR retainer with on-brand press releases, selected media/publication outreach and local and nationwide coverage.

Total circulation of over 2.5 million views from PR campaigns across digital platforms and traditional media, including The Urban List, Thrillist, Timeout, The Age, Delicious Magazine and The Domain Review.
154% increase in the client’s social media platform growth as well as audience interest within Melbourne via Milk Bottle Project’s social media management efforts and targeted posting.
Over 20+ UGC pieces with social media assets from Influencers across Melbourne, with a combined reach of more than 220,000 people.

"Thanks for your efforts in building our business over the last 3 or 4 months!"

— simon + dave, owners

MEDIA

The Urban List
Timeout
Broadsheet
Thrillist
The Age
Good Food
The Domain Review
Delicious Magazine
Hunter + Bligh
Food + Drink Business
Eativity News
Brews News
Polka Dot Wedding
Onya Magazine
Hosporeneurs Podcast

Recent Projects

The Stolen Gem

Naught Distilling

PARTIAL SHADE FLORALS

SESH SNACKS

ALICE & PATRICK

JC’S QUALITY FOODS

ISOWHEY

PRINCE ALFRED PORT MELBOURNE

MR JOE

RACV – BOURKE STREET GREEN

RUMBLE COFFEE ROASTERS

PORTERS WILLIAMSTOWN

BRUMFIELD WINERY

MCDONALD UPTON

Little Hof

GLOU

MOUNTAIN AND ROW

VITASOY

BANANALAB

IMBUE

ALICE & PATRICK

Alice&Patrick Boutique

Background

Work completed: Content Creation, Organic Social Media Management, Paid Social Media Management

Milk Bottle Projects began working with Alice&Patrick, a sustainable, online cloth nappy store in August. The aim was to further establish an online presence for the brand amongst the e-commerce Mums + Bubs community. Through our three month long efforts into custom content creation and organic and paid social media management services, the MBP team worked to showcase the brand’s beautiful eco-friendly products and to teach their audience about the importance of sustainability in baby related products. In doing so, we substantially increased the reach of the business online and increased sales overall.

Result

Content creation and social media asset design with an eco-friendly positioning.
Content calendar creation and management with 2-3 rounds of collaborative editing and approval.
Monthly organic and paid social media management across Facebook and Instagram as highlighted platforms for audience and business growth, with a large increase in impressions thanks to MBP’s SMM plan, reaching a wider audience and receiving a significantly higher level of interactions.

Delivered 3,654 clicks to the website from paid advertisements .
Reached 66,000 people in the unique target audience at a frequency of 2 through paid advertisements.
End of month SMM reporting with detailed insights on impressions, interactions and CTA satisfactions.

“We just wanted to say a massive thank you for yesterday's photo shoot with you and your team. We really appreciate the effort you went and also creating a fun environment for the Mum's and Bubs.”

- Kate + Michael, Owners