RACV – BOURKE STREET GREEN

RACV - BOURKE STREET GREEN

Background

Work completed: Content Creation, Organic Social Media Management, Paid Social Media Management

Milk Bottle Projects started working with Bourke Street Green in August 2019, prior to the venue’s official opening in September. A greenhouse-inspired bar tucked behind floor-to-ceiling glass, this light-drenched venue’s goal was to provide a space for people to wind down with drinks, sharing plates and a good time. A marketing plan was developed to maximise organic and paid social media growth through channels including Facebook and Instagram, as well as producing the exclusive marketing assets Schweppes activation.

Result

Monthly content creation for custom social media management including photography preparation, shot-list planning and talent seeking
Content calendar creation and management with 1-2 rounds of collaborative editing and approval
Marketing calendar implementation to manage PR / SMM schedules and also encourage clients to plan ahead for brand awareness and conversion points moving forward.
Organic and paid social media with a specialised marketing calendar to boost venue event activations and local partnerships

"How exciting to finally work with you!"

— Krystin Ng, Content Coordinator

PORTERS WILLIAMSTOWN

Background

Work completed: Content Creation, Influencer Outreach, Organic Social Media Management, Paid Social Media Management, PR

Porters reached out to Milk Bottle Projects in order to put them on the map with Melbourne’s foodie community. At the time of contact, Porters was primarily being visited by Williamstown locals and it was time to widen their audience through organic + paid SMM and a 3 month PR retainer.

Result

Over 50+ UGC pieces with social media assets from Influencers across Melbourne, with an average following of over 10K and impressions of over 98,500+ collectively
32.9%+ increase in the client’s social platform growth, as well as audience interest within the Western area of Melbourne via Milk Bottle Project’s social media management efforts and targeted posting.
End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth
Marketing calendar implementation to manage PR / SMM schedules and also encourage clients to plan ahead for brand awareness and conversion points moving forward.

"Thank you for your help and support over the last couple of months!"

— Zoey Porter, co-owner

Media

BRUMFIELD WINERY

Background

Work completed: Content Creation, Organic Social Media Management, Paid Social Media Management

Brumfield requested Milk Bottle Projects to conduct paid and organic social media management to develop an online business presence for their winery and restaurant. Milk Bottle Project’s goal for Brumfield was to establish the winery as a boutique venue and undo the perception that they were just a winery in the Yarra Valley. The focus was to showcase the brand’s handcrafted artisanal wine, craft beer and sourdough through impactful content creation, effective social media campaign builds, management of monthly ad spend and a brand new WordPress website build.

Result

Monthly organic and paid social media management across Facebook and Instagram as highlighted platforms for audience and business growth, with a 95% increase in impressions thanks to MBP’s SMM plan, reaching a wider audience and receiving a significantly higher level of interactions.
A monthly account growth of 371%+, with over 9,530+ impressions and 97+ for CTA satisfaction.
End of month SMM report with detailed insights on impressions, interactions and CTA satisfactions

"One thing is for sure! Your ads are hitting the mark that we are a winery/brewery and cider venue with a bar menu. Not a coffee shop [finally!] - this is so great for us!"

— BRUMFIELD WINERY

MCDONALD UPTON

Background

Work completed: Content Creation, Organic Social Media Management, Paid Social Media Management

Milk Bottle Projects was contacted by McDonald Upton Real Estate to develop their online presence as a leading but boutique real estate company in Melbourne. MBP’s expertise was sought to assist with photography and content creation and paid and organic social media management that saw an 85% increase with leads through the website for properties on sale and for rent in the North West suburbs of Melbourne.

Result

"It's great working with you and your team, and the content your team produced is great! Thank you for the new leads!"

— MCDONALD UPTON

Bearskin

Background

Work completed: Paid Social Media Management

Bearskin’s mission is to help men look great and feel comfortable in their own skin by providing affordable, toxic-free skincare products packaged into simple routines delivered to customers’ doors bi-monthly.

CAMPAIGN OBJECTIVE

Acquire new customers into a subscription based skincare line at a cost effective CPA.

Problem

Our client had previously undertaken tactically targeted ads which resulted in spending money on new customers who were only interested in deals and would unsubscribe as soon as they received their first order at 50% off.

Method

Utilising an always on paid strategy, we identified Bearskin’s key audiences and developed a marketing funnel for their customer base. We utilised benefit led message sequencing to deliver relevant messages to their customer at the stage of the funnel they are in.

We also gave recommendations on how this strategy could be layered into other earned and owned channels.

Outcome

+380% Lift in online store sessions
+242% Lift in overall website sales
+202% Lift in skincare subscription customers
Decrease in Average CPC of -43%

We delivered

"It's been fantastic working with you guys, the results you guys managed to generate were better than any other agency we have worked with!!Thank you for all your support - you have been incredible to work with and your strategies really helped us increase our sales"

— Stefano Portaluri, Bearskin

Republic Tavern

Background

Work completed: Graphic Design, Influencer Outreach, Organic Social Media Management, Paid Social Media Management, PR

Republic Tavern reached out to Milk Bottle Projects to build their brand prior to their opening in September, requiring assistance with asset design and marketing. This included the venue’s social media management and planning, PR to their website development. Pushing the venue as a luxe and modern tavern to dine in, our goal was to make Beer Republic Tavern stand out as a must-visit location in the North of Melbourne for craft beer lovers.

Result

“We appreciate everything you guys have done for us in helping to establish a great base!”

— Adrian De Silva, Republic Tavern

Media

Jimmy Grants

Background

Work Completed: Content Creation, Overall Marketing Management, Paid Social Media Management

Jimmy Grants required ongoing social media management and content creation to represent their brand pillars and document their events and collaborations. After the planning and strategy sessions, we implemented their photography, multimedia, banners and video. We maintained a 15% growth on the account every month with unique content and community engagement and opened two new Jimmy Grants stores.

Result

“Thanks for your content for Gazi. You rock!”

— George Calombaris

Category: Paid Social Media Management

RACV - BOURKE STREET GREEN

Background

Result

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PORTERS WILLIAMSTOWN

Background

Result

Media

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BRUMFIELD WINERY

Background

Result

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MCDONALD UPTON

Background

Result

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Bearskin

Background

CAMPAIGN OBJECTIVE

Problem

Method

Outcome

We delivered

Recent Projects

Republic Tavern

Background

Result

Media

Recent Projects