Alice&Patrick Boutique
Background
Milk Bottle Projects began working with Alice&Patrick, a sustainable, online cloth nappy store in August. The aim was to further establish an online presence for the brand amongst the e-commerce Mums + Bubs community. Through our three month long efforts into custom content creation and organic and paid social media management services, the MBP team worked to showcase the brand’s beautiful eco-friendly products and to teach their audience about the importance of sustainability in baby related products. In doing so, we substantially increased the reach of the business online and increased sales overall.
Result
- Content creation and social media asset design with an eco-friendly positioning.
- Content calendar creation and management with 2-3 rounds of collaborative editing and approval.
- Monthly organic and paid social media management across Facebook and Instagram as highlighted platforms for audience and business growth, with a large increase in impressions thanks to MBP’s SMM plan, reaching a wider audience and receiving a significantly higher level of interactions.
- Delivered 3,654 clicks to the website from paid advertisements .
- Reached 66,000 people in the unique target audience at a frequency of 2 through paid advertisements.
- End of month SMM reporting with detailed insights on impressions, interactions and CTA satisfactions.
“We just wanted to say a massive thank you for yesterday's photo shoot with you and your team. We really appreciate the effort you went and also creating a fun environment for the Mum's and Bubs.”
- Kate + Michael, Owners
Recent Projects
