BRUMFIELD WINERY
Background
Brumfield requested Milk Bottle Projects to conduct paid and organic social media management to develop an online business presence for their winery and restaurant. Milk Bottle Project’s goal for Brumfield was to establish the winery as a boutique venue and undo the perception that they were just a winery in the Yarra Valley. The focus was to showcase the brand’s handcrafted artisanal wine, craft beer and sourdough through impactful content creation, effective social media campaign builds, management of monthly ad spend and a brand new WordPress website build.
Result
- Content creation for social media assets with a luxury winery positioning
- Content calendar creation and management with 2-3 rounds of collaborative editing and approval
- Full stack WordPress website build and basic graphic design of assets for social media and web
- Monthly organic and paid social media management across Facebook and Instagram as highlighted platforms for audience and business growth, with a 95% increase in impressions thanks to MBP’s SMM plan, reaching a wider audience and receiving a significantly higher level of interactions.
- A monthly account growth of 371%+, with over 9,530+ impressions and 97+ for CTA satisfaction.
- End of month SMM report with detailed insights on impressions, interactions and CTA satisfactions
"One thing is for sure! Your ads are hitting the mark that we are a winery/brewery and cider venue with a bar menu. Not a coffee shop [finally!] - this is so great for us!"
— BRUMFIELD WINERY
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