Background
Summary: Naught Distilling approached Milk Bottle Projects to put their Eltham distillery and products in front of the eyes of Australian gin fans. At the time of contract, Naught was well known to locals of Eltham and surrounding suburbs but wanted to expand to a wider reach and audience.
Results
- Created content for PR + Paid Social Media Management
- Content calendar creation and management with 1-2 rounds of collaborative editing and approval
- 3 month PR retainer with consecutive press releases, selected media/publication outreach and local and nationwide coverage
- Media Event + Influencer visits
- PR release picked up by all major Australian publications with a total circulation of over 11 million views across digital platforms and traditional media including Broadsheet, Concrete Playground, Time Out and Urban List
- Over 27+ UGC pieces with social media assets from media + Influencers across Melbourne, with an average following of over 10K and impressions of over 100,000+ collectively
- End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth
- Marketing calendar implementation to manage PR / SMM schedules and also encourage clients to plan ahead for brand awareness and conversion points moving forward
- SEO audit + monthly upkeep for targeted audience, keywords + optimisation
- Google Adwords to gain greater visibility and reach across search engines + pages
"We were extremely happy with our campaign results"
— Chris cameron, owner, naught
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