Falling Crane
Background
Falling Crane is a start-up distillery in Melbourne, Victoria specialising in rum and gin. They contracted MBP to design their logo, branding and the first round of product label design.
Result
- Created brand + style guide including: Narrative Brand Story, Background and History, Philosophy, Values, Personality, Customer Analysis, Competitor Analysis, Tone Analysis, Content Pillars, Social Media Examples, Communication Concept, Photography Moodboard, Hashtag Research
- Client questionnaire and deep dive into brand values meeting so MBP staff completely understood the brand direction
- Drafting 3 logo options with variations
- 1 round of edits for logos
- Deep dive and education session to further understand label requirements
- Included all legal requirements for the alcohol-based product for market
"Deep dive and education session to further understand label requirements"
Recent Projects
