fleur espresso
Background
Fleur Espresso is a newly redesigned cafe in the popular suburb of Toorak, Melbourne. Fleur Espresso contracted MBP to increase brand awareness about food and drink offerings + drive traffic to the cafe and website.
Result
- Created content for PR campaign over a minimum 6-week period
- 6-week PR campaign with an on-brand press release, selected media/publication outreach and local and nationwide coverage
- Successful management and execution of media + influencer outreach
- Marketing calendar implementation to manage PR / SMM schedules and also encourage clients to plan ahead for brand awareness and conversion points moving forward.
- Google Adwords to gain greater visibility and reach across search engines + pages
- PR release picked up by major Australian publications with a total circulation of over 7+ million views across digital platforms and traditional media including Broadsheet, Concrete Playground and TimeOut
- Over 50+ UGC pieces with social media assets from media + Influencers across Melbourne and impressions of over 200K+ collectively
- End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth
- SEO audit + monthly upkeep for targeted audience, keywords + optimisation
“…a total circulation of over 7+ million views across digital platforms and traditional media including Broadsheet, Concrete Playground and TimeOut.”
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