GLOU
Background
Milk Bottle Projects started working with Glou during their preparations to open as a new sustainability focused wine venue in Collingwood. The management team sought out MBP’s assistance with PR and social media management in particular. This included content creation, influencer outreach and design services.
Result
- Content creation including photography preparation and management
- Content calendars with 1-2 rounds of collaborative editing and approval with client
- Regular organic social media posting across multiple platforms including the introduction and leveraging of new products and promotions
- 11.8% increase in the client’s social platform growth per month across followings, interactions, translating to a 20% increase in in-venue visits
- Over 7-10 million unique readers across 16 digital publications including Gourmet Traveller, Broadsheet, Sitchu and Good Food
- Approx +86% increase of impressions online with curated content
- Approx +80% increase of website and page activity
- 78% increase in social media (FB) following and audience interaction
- Average 0.20 - 0.60 CPC for paid advertising across social media
- 50+ UGC - Posts from selected influencers during the campaign period for limited visits
"Thanks a million for your hard work"
— GLOU
Recent Projects
