Jethro Canteen
Background
Jethro Canteen was a brand new cafe in Hawthorn and we knew after hearing the concept for the venue that we had to work with them.
Result
Camel’s milk and crickets were features on their menu, with a particular emphasis on sustainable eating being the focus for the PR pitch.
Once the press release was put together and they were ready to open their doors for the first time, the editorial started rolling in.
We delivered
- 29 Editorial Pieces
- 34 Social Media Posts across Instagram and FB
- 3 Zomato #10 Reviews
- 5,000,000 Circulation from the campaign
“Working with MBP was absolutely essential to successfully establishing our cafe. Nikki and John were helpful, enthusiastic about our brand, encouraging, and positive throughout the entirety of our collaboration. We’ve seen our social media reach increase exponentially and thanks to them it doesn’t look like slowing down any time soon. I’ll definitely be teaming up with them on any future ventures.”
— TARA, JETHRO CANTEEN
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