
MCDONALD UPTON

Background
- Work completed: Content Creation, Organic Social Media Management, Paid Social Media Management
Milk Bottle Projects was contacted by McDonald Upton Real Estate to develop their online presence as a leading but boutique real estate company in Melbourne. MBP’s expertise was sought to assist with photography and content creation and paid and organic social media management that saw an 85% increase with leads through the website for properties on sale and for rent in the North West suburbs of Melbourne.




















Result
- Content creation of social media assets with a luxury real estate positioning
- Content calendar creation and management with 2-3 rounds of collaborative editing and approval
- Basic graphic design creation across JPG/GIF and video compilation for social media management
- Monthly organic and paid social media management across Facebook and Instagram as highlighted platforms for audience and business growth, with a 85% increase of successful posts through MBP’s SMM plan
- An average monthly growth of 74.9%+ for account impressions, with over 86,570+ impressions per month
- End of month SMM report with detailed insights on impressions, interactions and client growth
"It's great working with you and your team, and the content your team produced is great! Thank you for the new leads!"
— MCDONALD UPTON




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