MR JOE
Background
Milk Bottle Projects began working with Mr Joe just before COVID-19 enforced restrictions hospitality sector had the original PR strategy reinvigorated for the three-month campaign. We worked closely with the team to determine the exposure for the venue’s new menu offering in Richmond and neighbouring suburbs. Across the months, Mr Joe’s first campaign focused on a new dining concept. In contrast, the second and final pitch aimed to support a local winery-based event and a bottomless dining experience.
Overall, Milk Bottle Projects saw an increase in Mr Joe’s digital footprint, high-rating SEO results, a considerable boost to their social media presence and an array of trustworthy media placements, including Herald Sun, Delicious and Urban List.
Result
- Content creation for tailored PR campaign and for website / social media usage
- 3-month (extended) PR campaign retainer with three pitches inclusive of-brand press release, selected media / publication outreach and local coverage
- Total circulation of over approx 7 million unique views across digital and traditional features including Urban List, Delicious, Border Mail and Herald Sun Weekend
- Over 12,000 collective ‘likes’ and 3,500,000 million impressions across all campaigns from media, influencers and audience impressions
- Increased social platform and digital awareness growth by 93% following Milk Bottle Project’s PR strategies
- End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth
"Thank you so much for this whole PR retainer. Everyone involved has helped us a million on this project."
— Yang, Co-owner
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