Partial shade florals
After only just opening in 2021, Partial Shade Florals reached out to Milk Bottle Projects with a request to help take their business to the next level. The team were wanting to heighten their point of difference online and attract an appropriate audience – that being an audience who are primarily based on the Northside of Melbourne and are environmentally conscious about their choices when purchasing gifts.
With this goal in mind, MBP undertook a full website rebuild including extensive research into SEO-targeted copywriting and carefully curated imagery and content. We then optimised the website for SEO and PPC services. All photography and content was developed by the MBP team including a custom photoshoot in our Northcote studio to produce an array of photography content for the new website.