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Partial shade florals


After only just opening in 2021, Partial Shade Florals reached out to Milk Bottle Projects with a request to help take their business to the next level. The team were wanting to heighten their point of difference online and attract an appropriate audience – that being an audience who are primarily based on the Northside of Melbourne and are environmentally conscious about their choices when purchasing gifts. 

With this goal in mind, MBP undertook a full website rebuild including extensive research into SEO-targeted copywriting and carefully curated imagery and content. We then optimised the website for SEO and PPC services. All photography and content was developed by the MBP team including a custom photoshoot in our Northcote studio to produce an array of photography content for the new website.


"The website looks awesome! I'm super happy with it, the layout and photos make it look very profesh! Thanks so much for all your work on it."
— Liz, owner
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