penny for pound
Background
An already established baked goods brand in Australia, Penny for Pound sort the help of MBP to execute the launch and opening of their new Moorabbin location.
Result
- Created content for PR + Social Media Management
- 6-week PR campaign with press releases, selected media/publication outreach and local and nationwide coverage
- Organisation of Media event launch
- Execution of media + Influencer visits to grow awareness
- PR release picked up by all major Australian publications with a total circulation of over 3 million views across digital platforms and traditional media including The Herald Sun and Urban List
- Over 14+ UGC pieces with social media assets from media + Influencers across Melbourne, with an average following of over 400K and impressions of over 100,000+ collectively
- End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth
"a total circulation of over 3 million views across digital platforms and traditional media including The Herald Sun and Urban List"
Recent Projects
