
RACV - BOURKE STREET GREEN

Background
- Work completed: Content Creation, Organic Social Media Management, Paid Social Media Management
Milk Bottle Projects started working with Bourke Street Green in August 2019, prior to the venue’s official opening in September. A greenhouse-inspired bar tucked behind floor-to-ceiling glass, this light-drenched venue’s goal was to provide a space for people to wind down with drinks, sharing plates and a good time. A marketing plan was developed to maximise organic and paid social media growth through channels including Facebook and Instagram, as well as producing the exclusive marketing assets Schweppes activation.






























Previous
Next




Result
- Monthly content creation for custom social media management including photography preparation, shot-list planning and talent seeking
- Content calendar creation and management with 1-2 rounds of collaborative editing and approval
- Marketing calendar implementation to manage PR / SMM schedules and also encourage clients to plan ahead for brand awareness and conversion points moving forward.
- Organic and paid social media with a specialised marketing calendar to boost venue event activations and local partnerships
- Approx 85.5% increase in the client’s social platform growth in the first month across followings, interactions, with CTA translations to a increase in in-venue visits following social media marketing
- Increase of impressions online with curated content through the Milk Bottle Project social channels, strategic social calendar planning
- Exclusive Schweppes campaign photography, videography and activation installation at RACV Bourke Street, Melbourne
"How exciting to finally work with you!"
— Krystin Ng, Content Coordinator




Recent Projects

