RICHÉ
Background
Riché, once known as OTTO, reached out to Milk Bottle Projects for a second time to assist with a full rebrand and relaunch. We created three logo designs and a full brand and style guide, then prepared and implemented a PR strategy to launch the venue. We also assisted with a new website build to help the business create new e-commerce revenue streams with DIY Riche breakfast dishes.
Result
- Brand and identity development to redefine a new logo and brand + style document for the business with 2-3 rounds of edits with the client
- Total circulation of over 1 million views from 6-week PR campaign with customised press release and kit
- 11 Nation-wide publications (print, digital and radio) covered the venue including Herald Sun, Urban List, 3AW Radio and Australian Food News.
- In-venue visits from major publications (including Broadsheet) as well as noted local influencers.
- 30+ UGC - Posts from a handful of selected Influencers (some with large followings of over 10,000+ followings for maximum engagement) across IG static feed post and IG stories
- Content creation including photography as part of the PR Campaign
- End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth
“The team at Milk Bottle Projects is extremely professional to work with and both times working with them, they have exceeded and delivered results beyond our expectations. It's a pleasure working with them.”
— Alger, Riché
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