
Saltsmith bacon
Background

- Work completed: Content Creation, Influencer Outreach, Media Outreach, Organic Social Media Management, Paid Social Media Management, PR
Saltsmith Bacon reached out to Milk Bottle Projects in order to help put them on the Melbourne foodie map as a high quality, free range bacon producer who makes #DamnGoodBacon. At the time of contact, Saltsmith were primarily selling their bacon through their Queen Victoria Market stall and were wanting to widen their sales online (B2C) and retail stockists (B2B) as well as growing their social media platforms. MBP assisted Saltsmith with organic + paid social media management, a three month PR retainer and an influencer campaign to help achieve their goals.






























Result
- 4 month PR retainer with on-brand press releases, selected media/publication outreach and local and nationwide coverage
- Content calendar creation and management with 1-2 rounds of collaborative editing and approval
- Recipe design and styling included in monthly content shoots - Our Northcote Studio is equipped with a full kitchen which allowed for on premise cooking and food preparation.
- 4 month PR retainer with on-brand press releases, selected media/publication outreach and local and nationwide coverage.
- Total circulation of over 2.5 million views from PR campaigns across digital platforms and traditional media, including The Urban List, Thrillist, Timeout, The Age, Delicious Magazine and The Domain Review.
- 154% increase in the client’s social media platform growth as well as audience interest within Melbourne via Milk Bottle Project’s social media management efforts and targeted posting.
- Over 20+ UGC pieces with social media assets from Influencers across Melbourne, with a combined reach of more than 220,000 people.
"Thanks for your efforts in building our business over the last 3 or 4 months!"
— simon + dave, owners


MEDIA
- The Urban List
- Timeout
- Broadsheet
- Thrillist
- The Age
- Good Food
- The Domain Review
- Delicious Magazine
- Hunter + Bligh
- Food + Drink Business
- Eativity News
- Brews News
- Polka Dot Wedding
- Onya Magazine
- Hosporeneurs Podcast






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