solace by chef david
Background
Chef David Kew underwent a redesign and branding shift from a hot pot buffet style to a semi-fine dining location and approached MBP to carry out its launch to the market.
Result
- Results Created content for PR + Event Management
- 6 week PR campaign with press releases, selected media/publication outreach and local and nationwide coverage
- Liasing and organisation of media event
- Marketing calendar implementation to manage PR schedules and also encourage clients to plan ahead for brand awareness and conversion points moving forward
- Influencer outreach program
- PR release picked up by all major Australian publications with a total circulation of over 9.5+ million views across digital platforms and traditional media including Concrete Playground, Time Out and Urban List
- Over 10+ UGC pieces with social media assets from media + Influencers across Melbourne, with an average following of over 300K+ and impressions of over 500K+ collectively
- End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth
"a total circulation of over 9.5+ million views across digital platforms and traditional media including Concrete Playground, Time Out and Urban List"
Recent Projects
