Sushi Uokin
Background
Headed by ex-Chocolate Buddha and Nobu chef, Sushi Uokin was a newly opened high-end Japanese sushi takeaway location in Hawthorn, Melbourne. Looking to launch to the media and the public, Sushi Uokin sort the help of MBP to help execute this.
Result
- Content creation for PR campaign
- 6-week PR campaign with press release, selected media/publication outreach and local and nationwide coverage
- Organication, liaising and execution of media + influencer visits
- PR release picked up by all major Australian publications with a total circulation of over 7 million views across digital platforms and traditional media including Broadsheet, Concrete Playground, Time Out and Urban List
- Over 16+ UGC pieces with social media assets from media + Influencers across Melbourne, with an average following of over 100K and impressions of over 50,000+ collectively
- End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth
"a total circulation of over 7 million views across digital platforms and traditional media including Broadsheet, Concrete Playground, Time Out and Urban List"
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