The stolen gem
Background
Summary: The Stolen Gem Rooftop in Melbourne’s CBD had recently moved from a function-only venue to a public bar and were wanting to publicise its new venue offering, opening hours and their exclusive collaboration with Sushi Uminono.
Results
- Created content for 3 PR campaigns over a minimum 3 month period
- 3 month PR retainer with on-brand press release, selected media/publication outreach and local and nationwide coverage
- Successful management and execution of media + influencer grand opening event
- PR release picked up by major Australian publications with a total circulation of over 17+ million views across digital platforms and traditional media including Broadsheet, Concrete Playground and TimeOut
- Over 10+ UGC pieces with social media assets from media + Influencers across Melbourne, with an average following of over 50K and impressions of over 90,000+ collectively
- End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth
- Marketing calendar implementation to manage PR / SMM schedules and also encourage clients to plan ahead for brand awareness and conversion points moving forward
"Amazing work"
— Matt Newman, Owner, The Stolen Gem
Recent Projects
