VITASOY
Background
- Work completed: Content Creation, Influencer Outreach, Organic Social Media Management, PR
Milk Bottle Projects’ work with Vitasoy consisted of content creation on a monthly basis as well as social media management to ensure that the brand could reach a wider audience online with maximum audience engagement.
Result
- Total circulation 1 Million with customised press release for 6-week PR Campaign for Oat Milk release
- 35 Nation-wide publications (digital) including Concrete Playground, Delicious Online, The Urban List and Time Out
- Content creation including photography, GIFs and graphic design on a monthly basis
- Content Calendars with 2-3 rounds of collaborative editing with five company departments. Assisting company marketing team to leverage brand offerings, exclusive competitions and new products
- Social Media Community Management across all social platforms for audience interaction and reach
- Organic and paid social media posting to increase brand awareness and audience interaction
“Great photography and content and the MBP team was always able to help at short notice. They managed our five departments well to ensure everyone approved content.
— phillippa varney, VITASOY/LION CO