MR JOE

MR JOE

Background

Milk Bottle Projects began working with Mr Joe just before COVID-19 enforced restrictions hospitality sector had the original PR strategy reinvigorated for the three-month campaign. We worked closely with the team to determine the exposure for the venue’s new menu offering in Richmond and neighbouring suburbs. Across the months, Mr Joe’s first campaign focused on a new dining concept. In contrast, the second and final pitch aimed to support a local winery-based event and a bottomless dining experience.

Overall, Milk Bottle Projects saw an increase in Mr Joe’s digital footprint, high-rating SEO results, a considerable boost to their social media presence and an array of trustworthy media placements, including Herald Sun, Delicious and Urban List.

Result

"Thank you so much for this whole PR retainer. Everyone involved has helped us a million on this project."
— Yang, Co-owner

BANANALAB

BANANALAB

Background

BananaLab reached out to Milk Bottle Projects to help grow their brand as an experience gifting business in alignment with their partnership with Coles and Woolworths nationwide. It was vital as part of this campaign to leverage the busiest time for Christmas gifting throughout the strategy and to ensure major media, influencers and stakeholders published about Bananalab’s launch into the Australian market. The MBP team created a three month long PR strategy as well as a media and influencer event in Sydney.

Result

“Thank you so much for our Melbourne and Sydney PR launches! The Sydney trip was amazing and I am glad I’ve shared it with you!"
— Sarah boukobza, bananalab

Daboba Milk Tea

Dobaba

Daboba Milk Tea

Background

Originating in Taiwan but popularised in Malaysia, DABOBA is all about their irresistible honey-golden pearls and an unforgettable bear logo. DABOBA reached out to Milk Bottle Projects in early 2020 prior to the venue’s opening to assist with a PR event for influencers.

Dobaba logo

Result

“Thanks for being prompt with setting up the events! I appreciate it and it has made [the process] easier for us and the Daboba team.”
— Michelle Chandra

Jethro Canteen

Jethro Canteen

Jethro Canteen

Background

Jethro Canteen was a brand new cafe in Hawthorn and we knew after hearing the concept for the venue that we had to work with them.

Jethro Canteen logo

Result

Camel’s milk and crickets were features on their menu, with a particular emphasis on sustainable eating being the focus for the PR pitch.

Once the press release was put together and they were ready to open their doors for the first time, the editorial started rolling in.

We delivered

“Working with MBP was absolutely essential to successfully establishing our cafe. Nikki and John were helpful, enthusiastic about our brand, encouraging, and positive throughout the entirety of our collaboration. We’ve seen our social media reach increase exponentially and thanks to them it doesn’t look like slowing down any time soon. I’ll definitely be teaming up with them on any future ventures.”
— TARA, JETHRO CANTEEN