BANANALAB

BANANALAB

Background

BananaLab reached out to Milk Bottle Projects to help grow their brand as an experience gifting business in alignment with their partnership with Coles and Woolworths nationwide. It was vital as part of this campaign to leverage the busiest time for Christmas gifting throughout the strategy and to ensure major media, influencers and stakeholders published about Bananalab’s launch into the Australian market. The MBP team created a three month long PR strategy as well as a media and influencer event in Sydney.

Result

“We really appreciate the help and input over the last 10 months! It's amazing that we've collected so many supporters without the product being widely available!”
— Tim Whitefield & Charlie van Eeden

Bearskin

Bearskin

Bearskin

Background

Bearskin’s mission is to help men look great and feel comfortable in their own skin by providing affordable, toxic-free skincare products packaged into simple routines delivered to customers’ doors bi-monthly.

Bearskin logo

CAMPAIGN OBJECTIVE

Acquire new customers into a subscription based skincare line at a cost effective CPA.

Problem

Our client had previously undertaken tactically targeted ads which resulted in spending money on new customers who were only interested in deals and would unsubscribe as soon as they received their first order at 50% off.

Method

Utilising an always on paid strategy, we identified Bearskin’s key audiences and developed a marketing funnel for their customer base. We utilised benefit led message sequencing to deliver relevant messages to their customer at the stage of the funnel they are in.

We also gave recommendations on how this strategy could be layered into other earned and owned channels.

Outcome

  • +380% Lift in online store sessions
  • +242% Lift in overall website sales
  • +202% Lift in skincare subscription customers
  • Decrease in Average CPC of -43%

We delivered

"It's been fantastic working with you guys, the results you guys managed to generate were better than any other agency we have worked with!! Thank you for all your support - you have been incredible to work with and your strategies really helped us increase our sales"
— Stefano Portaluri, Bearskin

Daboba Milk Tea

Dobaba

Daboba Milk Tea

Background

Originating in Taiwan but popularised in Malaysia, DABOBA is all about their irresistible honey-golden pearls and an unforgettable bear logo. DABOBA reached out to Milk Bottle Projects in early 2020 prior to the venue’s opening to assist with a PR event for influencers.

Dobaba logo

Result

“Thanks for being prompt with setting up the events! I appreciate it and it has made [the process] easier for us and the Daboba team.”
— Michelle Chandra