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BANANALAB

Background

BananaLab reached out to Milk Bottle Projects to help grow their brand as an experience gifting business in alignment with their partnership with Coles and Woolworths nationwide. It was vital as part of this campaign to leverage the busiest time for Christmas gifting throughout the strategy and to ensure major media, influencers and stakeholders published about Bananalab’s launch into the Australian market. The MBP team created a three month long PR strategy as well as a media and influencer event in Sydney.

Result

“We really appreciate the help and input over the last 10 months! It's amazing that we've collected so many supporters without the product being widely available!”
— Tim Whitefield & Charlie van Eeden