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Bearskin

Background

Bearskin’s mission is to help men look great and feel comfortable in their own skin by providing affordable, toxic-free skincare products packaged into simple routines delivered to customers’ doors bi-monthly.

Bearskin logo

CAMPAIGN OBJECTIVE

Acquire new customers into a subscription based skincare line at a cost effective CPA.

Problem

Our client had previously undertaken tactically targeted ads which resulted in spending money on new customers who were only interested in deals and would unsubscribe as soon as they received their first order at 50% off.

Method

Utilising an always on paid strategy, we identified Bearskin’s key audiences and developed a marketing funnel for their customer base. We utilised benefit led message sequencing to deliver relevant messages to their customer at the stage of the funnel they are in.

We also gave recommendations on how this strategy could be layered into other earned and owned channels.

Outcome

  • +380% Lift in online store sessions
  • +242% Lift in overall website sales
  • +202% Lift in skincare subscription customers
  • Decrease in Average CPC of -43%

We delivered

“Loved working with the Milk Bottle team! I found everyone to be professional and positive which made our relationship easy and proactive. Special thanks to John O’Brien who always kindly assisted me every step of the way in the beginning.”
— SWAY QUACH, BHANG