Is a unique modern dumpling diner that offers a global twist on a traditional classic. Think Cheeseburger, Fish&Chips, Beef Rendang, Truffle Mushroom and Chili Con Carne, hand wrapped into a traditional dumpling. We aimed to achieve a minimum of ten major pieces of editorial and ended up with 64 pieces of editorial!
6 week PR campaign about the opening and inception of quirky Dumpling venue, Drumplings. Catch cry: It’s easy to find 1000 dumplings, but never ones like these.
Focus on an html press release with content that isn’t just photography. Instead, using movement in GIFs and video to heighten the brand concept.
After huge successes in the initial six week PR campaign, we decided to continue the campaign on an ongoing basis. We have since facilitated over 100 pieces of editorial.