In digital marketing, staying ahead of the curve is important for brand success. One platform that has taken the marketing world by storm is TikTok. Since it was launched in 2016, TikTok has rapidly become a global phenomenon with billions of users to date. Its short-form, engaging content has not only captivated audiences but has also emerged as a powerful tool for brand marketing.
It’s time to jump out of the box for your brand marketing through TikTok, here’s why:
The Power of Short-Form Content. TikTok’s unique selling point lies in its short-form video content, around 15 to 60 seconds – a perfect length for capturing the attention of today’s fast-paced, content-hungry audiences. Brands can convey their message quickly and creatively, making an impact in a short span. The platform’s algorithm ensures that content is served to users based on their preferences (verticals), making it more likely for brand messages to reach the right audience.
The videos that made up some of Australia’s most memorable TikTok moments are (@howridiculous) Extreme balloon popping, who knew?!, (@swag.on.the.beat) How ya going, mate?, (@katrina_ashleighh) What’s so funny about a tortilla? and (@robertirwin) Robert Irwin rescues one tiny but tough bloke. We are pretty sure your attention was caught by these short, engaging videos from TikTok.
Authenticity and Creativity. The advantage of the platform among any other social media is its capability to put together authenticity and creativity in one. Unlike traditional advertising, TikTok’s format encourages a more genuine connection between brands and consumers, making it the concept of “from real to reels”. This fosters a sense of community and engagement, allowing brands to connect with their audience on a more personal level.
Among the hottest Tiktokers to watch out for are @thexhan known as the girl who’s always dancing with 18M followers and with most viral content at 55M views, lifestyle content creator @sarahmagusara with 17.8M followers and most viral content at 61M and the emo comedy guy @caleb.finn making his 15M followers laugh out loud.
And two things in common with all their content, authentic and creative. No wonder, brands reach out to them for some marketing strat!
Influencer Marketing. Influencer marketing has found a true home on TikTok, with a new generation of digital stars commanding massive followings. Collaborating with these TikTok influencers becomes a direct ticket to your audience’s hearts. They speak the language of TikTok, effortlessly weaving brand messages into the platform’s culture.
Hashtag Challenge and Virality. TikTok’s secret weapon for brand engagement is the hashtag challenge. Craft a challenge that resonates, and watch as users jump on the bandwagon, creating content that spreads like wildfire. It’s not just about brand promotion; it’s about sparking a movement that users willingly join, becoming brand ambassadors in the process.
Remember the viral Contour Cube? It has now 105 million views under the #contourcube hashtag. The ice facial tool has undeniably earned its status as one of the most viral skincare sensations and it all started with a short video uploaded on TikTok. The product thrives and rises to fame!
Global Reach. TikTok’s global appeal makes it a potent tool for brands looking to expand their reach beyond borders. The platform’s diverse user base allows brands to connect with audiences from different cultures and demographics. With the ability to tailor content for specific regions, TikTok facilitates a truly global marketing approach.
Metrics and Analytics. To measure the impact of their marketing efforts, TikTok provides a range of analytics tools. Brands can track views, engagement, and follower growth, gaining valuable insights into the performance of their campaigns. This approach enables brands to conceptualize strategies, ensuring maximum impact and return on investment.
Indeed, TikTok has emerged as a game-changer – short, creative, authentic, viral and engaging. By leveraging its features, brands can not only enhance their visibility but also build meaningful relationships with their target demographic, ultimately driving business success in the digital age.
If this blog post has inspired you to explore exciting changes in your marketing strategy, allow us to assist you! Whether it’s Social Media Management, Public Relations, or ensuring the seamless execution of your latest campaign, we’re here to collaborate with.
Reach out to MBP today to discover how our expertise can support your business through a blend of traditional and digital marketing strategies!