Ben & jerry's x Surfrider
Background
Ben + Jerry’s contracted MBP to promote awareness and education through live activations and a PR campaign drive towards proposed environmental issues on the Tasmanian coastline and Ningaloo Reef.
Results
- Created content for PR campaign and live activation
- Activation planning, logistics and live execution by MBP staff
- 6 week PR campaign with press release, selected media/publication outreach and local and nationwide coverage
- Completed 5 live activations on behalf of Ben + Jerry’s x Surfrider across 5 locations in Tasmania
- PR release picked up by Australian publications online and in paper with a total circulation of over half a million views across digital and traditional platforms
- End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth
- Marketing calendar implementation to manage PR schedules and also encourage clients to plan ahead for brand awareness and conversion points moving forward
"PR release picked up by Australian publications online and in paper with a total circulation of over half a million views across digital and traditional platforms "
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