RUMBLE COFFEE ROASTERS
Background
Rumble Coffee Roasters reached out to Milk Bottle Projects following the opening of their new espresso bar, after spending years developing their roastery ethos of sustainable, transparent and delicious beans. We worked closely with them to develop an online social media presence with a targeted PR campaign across Melbourne, pushing the roastery as a must-visit, one-of-a-kind venue for all coffee lovers.
Result
- Content creation for tailored PR campaign and social media assets
- 6-week (extended) PR campaign with on-brand press release, selected media / publication outreach and local and nationwide coverage
- Total circulation of over a million unique views across digital and traditional features including Urban List, Time Out, What's On Melbourne and Herald Sun Weekend
- Over 30+ UGC pieces with social media assets from Influencers across Melbourne, with an average following of over 5K and post impressions of over 50,000+ collectively
- Increased social platform growth, as well as audience interest within the Western area of Melbourne via Milk Bottle Project’s social media management efforts and targeted posting
- End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth
"The campaign has been great, everything ran smoothly and we've had great feedback. The Urban List mention, in particular, is a great driver of traffic to our site."
— Joe, RUMBLE
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