PORTERS WILLIAMSTOWN
Background
Porters reached out to Milk Bottle Projects in order to put them on the map with Melbourne’s foodie community. At the time of contact, Porters was primarily being visited by Williamstown locals and it was time to widen their audience through organic + paid SMM and a 3 month PR retainer.
Result
- Content creation for custom PR and social media assets
- Content calendar creation and management with 1-2 rounds of collaborative editing and approval
- 3 month PR retainer with on-brand press release, selected media / publication outreach and local and nationwide coverage
- Total circulation of over 1 million views from PR campaign across digital platforms and traditional media including Herald Sun, Weekend Notes, Thrillist and Selector Magazine
- Over 50+ UGC pieces with social media assets from Influencers across Melbourne, with an average following of over 10K and impressions of over 98,500+ collectively
- 32.9%+ increase in the client’s social platform growth, as well as audience interest within the Western area of Melbourne via Milk Bottle Project’s social media management efforts and targeted posting.
- End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth
- Marketing calendar implementation to manage PR / SMM schedules and also encourage clients to plan ahead for brand awareness and conversion points moving forward.
"Thank you for your help and support over the last couple of months!"
— Zoey Porter, co-owner
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