LITTLE HOF
Background
Little Hof (part of the Hof Group) reached out to Milk Bottle Projects following their brand new street offering opening. The aim was to target key media stakeholders to secure media opportunities, promoting the opening of the South Melbourne market establishment. Through a simple, affordable and effective 6-week PR campaign and custom content creation, Milk Bottle Projects has been able to propel Little Hof into the spotlight as an integral venue at the South Melbourne market and generally for Melburnians to enjoy German cuisine.
Result
- 6-week PR campaign with extensive media and publication outreach for the venue
- Content creation including PR-specific photography including shot list creation and on-site management between chefs, owners and staff
- 20+ UGC posts from selected influencers during the campaign period for limited visits
- Increased community engagement and impressions on the client’s social platforms every month and established CTA action into in-person purchases
- Over 10+ million unique readers nationally across a handful of digital publications including WeekendNotes, Delicious and an exclusive feature on Channel 10’s morning show
- Approx 97% increase of impressions online with curated content through the Milk Bottle Project social channels with successful audience feedback
- Approx 85% increase of page activity and CTA into the venue through digital campaigning, influencer engagement and PR outreach with local media
"Great pics and what an interview with Network 10! Thanks for organising this!
We actually had someone from Queensland calling straight after the show telling us how excited they were to swing by when they came to Melbourne!"
— Little Hof
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