MOUNTAIN AND ROW

Background

Work Completed: Content Creation, Organic Social Media Management

Mountain and Row reached out to Milk Bottle Projects to assist with growing their digital presence and e-commerce store. They were a wine store focusing on Italian varieties, especially Nebbiolo that needed to transfer to an e-commerce store during Covid.

Result

Content creation including photography and graphic design (JPG + GIF)
Content calendars with 1-2 rounds of collaborative editing and approval with client
Regular organic social media posting across multiple platforms including the introduction and leveraging of new products and promotions to push towards the e-commerce store
11.8% increase in the client’s social platform growth per month across followings, interactions, translating to a 20% increase in in-venue visits
Approx +95% increase of impressions online with curated content from Milk Bottle Projects
Approx +80% increase of website and page activity with CTA towards the client website and e-commerce shop
4 month average paid social CPC of $0.77 (-62% on previous campaigns) tracking down to $0.52 in final month of campaign activity

+76% increase in social media (Instagram) following and audience interaction
Total reach of over 244,000 unique audience views across 3 month paid campaign Ads
Delivered +384% interest for CTR (click through rate) for potential and existing audiences to social media pages and website based on paid campaign Ads
4 month average paid social CPC of $0.77 (-62% on previous campaigns) tracking down to $0.52 in final month of campaign activity
Audience pull from local (Melbourne) to interstate (Brisbane, Sydney, Hobart, Adelaide) audiences with growing demographic between 25-60, female/male
Optimised social ad creatives and audience targeting to achieve a CTR which was +769% compared to previous campaigns