Sushi Uokin

Background

Work completed: Content Creation, Influencer Outreach, Media Outreach, PR

Headed by ex-Chocolate Buddha and Nobu chef, Sushi Uokin was a newly opened high-end Japanese sushi takeaway location in Hawthorn, Melbourne. Looking to launch to the media and the public, Sushi Uokin sort the help of MBP to help execute this.

Result

PR release picked up by all major Australian publications with a total circulation of over 7 million views across digital platforms and traditional media including Broadsheet, Concrete Playground, Time Out and Urban List
Over 16+ UGC pieces with social media assets from media + Influencers across Melbourne, with an average following of over 100K and impressions of over 50,000+ collectively
End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth

"a total circulation of over 7 million views across digital platforms and traditional media including Broadsheet, Concrete Playground, Time Out and Urban List"

MEDIA

Recent Projects

Rutherford & Meyer (NZ)

Penny For Pound

Solace By Chef David

Falling Crane

Fleur Espresso

Ben & Jerry’s

The Stolen Gem

Naught Distilling

PARTIAL SHADE FLORALS

SESH SNACKS

SALTSMITH BACON

ALICE & PATRICK

JC’S QUALITY FOODS

ISOWHEY

PRINCE ALFRED PORT MELBOURNE

MR JOE

RACV – BOURKE STREET GREEN

RUMBLE COFFEE ROASTERS

PORTERS WILLIAMSTOWN

BRUMFIELD WINERY

Rutherford & Meyer (NZ)

rutherford & Meyer (NZ)

Background

Work completed: Content Creation, Influencer Outreach, Media Outreach, Paid Social Media Management, PR

Rutherford + Meyer is a New Zeland based snack company celebrating their launch into the Australian market, specifically exclusively through Woolworths nationwide. MBP was contracted to assist as the Australian counterpart in launching the brand to Australians.

Result

"a total circulation of over 3.5 million views across digital platforms and traditional media including Delicious Australia"

MEDIA

Penny For Pound

penny for pound

Background

Work completed: Content Creation, Event Management, Influencer Outreach, Media Outreach, PR

An already established baked goods brand in Australia, Penny for Pound sort the help of MBP to execute the launch and opening of their new Moorabbin location.

Result

PR release picked up by all major Australian publications with a total circulation of over 3 million views across digital platforms and traditional media including The Herald Sun and Urban List
Over 14+ UGC pieces with social media assets from media + Influencers across Melbourne, with an average following of over 400K and impressions of over 100,000+ collectively
End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth

"a total circulation of over 3 million views across digital platforms and traditional media including The Herald Sun and Urban List"

MEDIA

Solace By Chef David

solace by chef david

Background

Work completed: Content Creation, Event Management, Influencer Outreach, Media Outreach, PR

Chef David Kew underwent a redesign and branding shift from a hot pot buffet style to a semi-fine dining location and approached MBP to carry out its launch to the market.

Result

Influencer outreach program
PR release picked up by all major Australian publications with a total circulation of over 9.5+ million views across digital platforms and traditional media including Concrete Playground, Time Out and Urban List
Over 10+ UGC pieces with social media assets from media + Influencers across Melbourne, with an average following of over 300K+ and impressions of over 500K+ collectively
End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth

"a total circulation of over 9.5+ million views across digital platforms and traditional media including Concrete Playground, Time Out and Urban List"

MEDIA

Fleur Espresso

fleur espresso

Background

Work completed: Branding, Content Creation, Influencer Outreach, Organic Social Media Management, Overall Marketing Management, PR

Fleur Espresso is a newly redesigned cafe in the popular suburb of Toorak, Melbourne. Fleur Espresso contracted MBP to increase brand awareness about food and drink offerings + drive traffic to the cafe and website.

Result

Created content for PR campaign over a minimum 6-week period
6-week PR campaign with an on-brand press release, selected media/publication outreach and local and nationwide coverage
Successful management and execution of media + influencer outreach
Marketing calendar implementation to manage PR / SMM schedules and also encourage clients to plan ahead for brand awareness and conversion points moving forward.
Google Adwords to gain greater visibility and reach across search engines + pages

PR release picked up by major Australian publications with a total circulation of over 7+ million views across digital platforms and traditional media including Broadsheet, Concrete Playground and TimeOut
Over 50+ UGC pieces with social media assets from media + Influencers across Melbourne and impressions of over 200K+ collectively
End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth
SEO audit + monthly upkeep for targeted audience, keywords + optimisation

“…a total circulation of over 7+ million views across digital platforms and traditional media including Broadsheet, Concrete Playground and TimeOut.”

MEDIA

The Stolen Gem

The stolen gem

Background

Work completed: Event Management, Influencer Outreach, Media Outreach, PR

Summary: The Stolen Gem Rooftop in Melbourne’s CBD had recently moved from a function-only venue to a public bar and were wanting to publicise its new venue offering, opening hours and their exclusive collaboration with Sushi Uminono.

Results

Created content for 3 PR campaigns over a minimum 3 month period
3 month PR retainer with on-brand press release, selected media/publication outreach and local and nationwide coverage
Successful management and execution of media + influencer grand opening event
PR release picked up by major Australian publications with a total circulation of over 17+ million views across digital platforms and traditional media including Broadsheet, Concrete Playground and TimeOut

"Amazing work"

— Matt Newman, Owner, The Stolen Gem

MEDIA

Naught Distilling

Naught distilling

Background

Work completed: Event Management, Influencer Outreach, Media Outreach, Paid Social Media Management, PR

Summary: Naught Distilling approached Milk Bottle Projects to put their Eltham distillery and products in front of the eyes of Australian gin fans. At the time of contract, Naught was well known to locals of Eltham and surrounding suburbs but wanted to expand to a wider reach and audience.

Results

Created content for PR + Paid Social Media Management
Content calendar creation and management with 1-2 rounds of collaborative editing and approval
3 month PR retainer with consecutive press releases, selected media/publication outreach and local and nationwide coverage
Media Event + Influencer visits
PR release picked up by all major Australian publications with a total circulation of over 11 million views across digital platforms and traditional media including Broadsheet, Concrete Playground, Time Out and Urban List

Over 27+ UGC pieces with social media assets from media + Influencers across Melbourne, with an average following of over 10K and impressions of over 100,000+ collectively
End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth
Marketing calendar implementation to manage PR / SMM schedules and also encourage clients to plan ahead for brand awareness and conversion points moving forward
SEO audit + monthly upkeep for targeted audience, keywords + optimisation
Google Adwords to gain greater visibility and reach across search engines + pages

"We were extremely happy with our campaign results"

— Chris cameron, owner, naught

MEDIA

SESH SNACKS

sesh snacks

Background

Work completed: Content Creation, Influencer Outreach, Organic Social Media Management, Paid Social Media Management

After their brand launch in early 2021, Milk Bottle Projects was contacted by Sesh Snacks to help develop their online presence, heighten brand awareness and increase sales across the Australian retail marketplace. MBP’s expertise was sought to assist with photography and content creation, paid and organic social media management and an influencer campaign which has seen their social media platforms grow by 152% in less than six months.

Result

Sesh Snacks sales are growing nicely in QLD, and WA and despite lockdowns, we are finding that in the states that are open, including Tassie, we are able to gain ranging in some of the larger MSO’s (multi site operators)! Sales a steadily growing!"

— Jen, Marketing Manager

SALTSMITH BACON

Saltsmith bacon

Background

Work completed: Content Creation, Influencer Outreach, Media Outreach, Organic Social Media Management, Paid Social Media Management, PR

Saltsmith Bacon reached out to Milk Bottle Projects in order to help put them on the Melbourne foodie map as a high quality, free range bacon producer who makes #DamnGoodBacon. At the time of contact, Saltsmith were primarily selling their bacon through their Queen Victoria Market stall and were wanting to widen their sales online (B2C) and retail stockists (B2B) as well as growing their social media platforms. MBP assisted Saltsmith with organic + paid social media management, a three month PR retainer and an influencer campaign to help achieve their goals.

Result

4 month PR retainer with on-brand press releases, selected media/publication outreach and local and nationwide coverage
Content calendar creation and management with 1-2 rounds of collaborative editing and approval
Recipe design and styling included in monthly content shoots - Our Northcote Studio is equipped with a full kitchen which allowed for on premise cooking and food preparation.
4 month PR retainer with on-brand press releases, selected media/publication outreach and local and nationwide coverage.

Total circulation of over 2.5 million views from PR campaigns across digital platforms and traditional media, including The Urban List, Thrillist, Timeout, The Age, Delicious Magazine and The Domain Review.
154% increase in the client’s social media platform growth as well as audience interest within Melbourne via Milk Bottle Project’s social media management efforts and targeted posting.
Over 20+ UGC pieces with social media assets from Influencers across Melbourne, with a combined reach of more than 220,000 people.

"Thanks for your efforts in building our business over the last 3 or 4 months!"

— simon + dave, owners

MEDIA

MR JOE

Background

Work completed: Content Creation, Event Management, Influencer Outreach, Media Outreach, PR

Milk Bottle Projects began working with Mr Joe just before COVID-19 enforced restrictions hospitality sector had the original PR strategy reinvigorated for the three-month campaign. We worked closely with the team to determine the exposure for the venue’s new menu offering in Richmond and neighbouring suburbs. Across the months, Mr Joe’s first campaign focused on a new dining concept. In contrast, the second and final pitch aimed to support a local winery-based event and a bottomless dining experience.

Overall, Milk Bottle Projects saw an increase in Mr Joe’s digital footprint, high-rating SEO results, a considerable boost to their social media presence and an array of trustworthy media placements, including Herald Sun, Delicious and Urban List.