MR JOE

MR JOE

Background

Milk Bottle Projects began working with Mr Joe just before COVID-19 enforced restrictions hospitality sector had the original PR strategy reinvigorated for the three-month campaign. We worked closely with the team to determine the exposure for the venue’s new menu offering in Richmond and neighbouring suburbs. Across the months, Mr Joe’s first campaign focused on a new dining concept. In contrast, the second and final pitch aimed to support a local winery-based event and a bottomless dining experience.

Overall, Milk Bottle Projects saw an increase in Mr Joe’s digital footprint, high-rating SEO results, a considerable boost to their social media presence and an array of trustworthy media placements, including Herald Sun, Delicious and Urban List.

Result

"Thank you so much for this whole PR retainer. Everyone involved has helped us a million on this project."
— Yang, Co-owner

RUMBLE COFFEE ROASTERS

RUMBLE COFFEE ROASTERS

Background

Rumble Coffee Roasters reached out to Milk Bottle Projects following the opening of their new espresso bar, after spending years developing their roastery ethos of sustainable, transparent and delicious beans. We worked closely with them to develop an online social media presence with a targeted PR campaign across Melbourne, pushing the roastery as a must-visit, one-of-a-kind venue for all coffee lovers.

Result

"The campaign has been great, everything ran smoothly and we've had great feedback. The Urban List mention, in particular, is a great driver of traffic to our site."
— Joe, RUMBLE

Little Hof

LITTLE HOF

Background

Little Hof (part of the Hof Group) reached out to Milk Bottle Projects following their brand new street offering opening. The aim was to target key media stakeholders to secure media opportunities, promoting the opening of the South Melbourne market establishment. Through a simple, affordable and effective 6-week PR campaign and custom content creation, Milk Bottle Projects has been able to propel Little Hof into the spotlight as an integral venue at the South Melbourne market and generally for Melburnians to enjoy German cuisine.

Result

"Great pics and what an interview with Network 10! Thanks for organising this! We actually had someone from Queensland calling straight after the show telling us how excited they were to swing by when they came to Melbourne!"
— Little Hof

BANANALAB

BANANALAB

Background

BananaLab reached out to Milk Bottle Projects to help grow their brand as an experience gifting business in alignment with their partnership with Coles and Woolworths nationwide. It was vital as part of this campaign to leverage the busiest time for Christmas gifting throughout the strategy and to ensure major media, influencers and stakeholders published about Bananalab’s launch into the Australian market. The MBP team created a three month long PR strategy as well as a media and influencer event in Sydney.

Result

“Thank you so much for our Melbourne and Sydney PR launches! The Sydney trip was amazing and I am glad I’ve shared it with you!"
— Sarah boukobza, bananalab