Influencer Outreach Archives - Milk Bottle Projects

VITASOY

Background

Work completed: Content Creation, Influencer Outreach, Organic Social Media Management, PR

Milk Bottle Projects’ work with Vitasoy consisted of content creation on a monthly basis as well as social media management to ensure that the brand could reach a wider audience online with maximum audience engagement.

Result

Content Calendars with 2-3 rounds of collaborative editing with five company departments. Assisting company marketing team to leverage brand offerings, exclusive competitions and new products
Social Media Community Management across all social platforms for audience interaction and reach
Organic and paid social media posting to increase brand awareness and audience interaction

“We appreciate everything you guys have done for us in helping to establish a great base!”

— Adrian De Silva, Republic Tavern

Recent Projects

BANANALAB

IMBUE

RICHÉ

7Apples

Bobby Dre’s

Bearskin

Republic Tavern

Tanglin

Daboba Milk Tea

Jimmy Grants

Bhang

Drumplings

Jethro Canteen

Slider Diner

BANANALAB

Background

Work Completed: Event Management, Influencer Outreach, PR

BananaLab reached out to Milk Bottle Projects to help grow their brand as an experience gifting business in alignment with their partnership with Coles and Woolworths nationwide. It was vital as part of this campaign to leverage the busiest time for Christmas gifting throughout the strategy and to ensure major media, influencers and stakeholders published about Bananalab’s launch into the Australian market. The MBP team created a three month long PR strategy as well as a media and influencer event in Sydney.

Result

Total circulation of over 1 million views via a multi-layered PR strategy to different media segments including but not limited to travel, fashion, health and male/ female-oriented media platforms across TV, radio, print and digital.
Within the first month of the campaign, 10+ nation-wide publications were secured including 9Honey, Channel 9, SBS, Man of Many.
Over 200+ organic UGC pieces were created by influencers and media personnel from a range of industries

Event planning, development and management for exclusive BananaLab event day in Sydney - managing guest list of selected media and influencers, transportation and social media management during the event
Photography and video coverage during the event with final deliverables in the days following the event.
A December 2020 increase of impressions online of +2,644.3%, an online purchase increase of +1,100% and a monthly growth of audiences of +17.5%.

“We really appreciate the help and input over the last 10 months! It's amazing that we've collected so many supporters without the product being widely available!”

— Tim Whitefield & Charlie van Eeden

Media

Recent Projects

VITASOY

IMBUE

RICHÉ

7Apples

Bobby Dre’s

Bearskin

Republic Tavern

Tanglin

Daboba Milk Tea

Jimmy Grants

Bhang

Drumplings

Jethro Canteen

Slider Diner

RICHÉ

Background

Work completed: Branding, Graphic Design, Influencer Outreach, Logo Design, Organic Social Media Management, PR, Website Design

Riché, once known as OTTO, reached out to Milk Bottle Projects for a second time to assist with a full rebrand and relaunch. We created three logo designs and a full brand and style guide, then prepared and implemented a PR strategy to launch the venue. We also assisted with a new website build to help the business create new e-commerce revenue streams with DIY Riche breakfast dishes.

Result

Brand and identity development to redefine a new logo and brand + style document for the business with 2-3 rounds of edits with the client
Total circulation of over 1 million views from 6-week PR campaign with customised press release and kit
11 Nation-wide publications (print, digital and radio) covered the venue including Herald Sun, Urban List, 3AW Radio and Australian Food News.
In-venue visits from major publications (including Broadsheet) as well as noted local influencers.

30+ UGC - Posts from a handful of selected Influencers (some with large followings of over 100,000 for maximum engagement) across IG static feed post and IG stories
Content creation including photography as part of the PR Campaign
End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth

“The team at Milk Bottle Projects is extremely professional to work with and both times working with them, they have exceeded and delivered results beyond our expectations. It's a pleasure working with them.”

— Alger, Riché

Media

Recent Projects

VITASOY

BANANALAB

IMBUE

7Apples

Bobby Dre’s

Bearskin

Republic Tavern

Tanglin

Daboba Milk Tea

Jimmy Grants

Bhang

Drumplings

Jethro Canteen

Slider Diner

7Apples

7apples

Background

Work Completed: Content Creation, Graphic Design, Influencer Outreach, Organic Social Media Management

As part of Milk Bottle Project’s services for 7Apples, we developed bespoke visual assets year round for 7Apples – working with their team to ensure that we showcase the case of their offerings and manage their social media accounts for maximum exposure.

Result

Marketing calendar implementation and management to raise brand awareness across venue offerings at multiple stores, exclusive customer content and local activations.
Regular organic social media posting across multiple platforms including the introduction and leveraging of new products and promotions
11.8% increase in the client’s social platform growth per month across followings, interactions, translating to 20% increase in in-venue visits

“Milk Bottle Projects are a dynamic and professional team that use their excellent expertise to deliver fast results. Highly recommended.”

— Christine Mariotti, 7 Apples

Recent Projects

VITASOY

BANANALAB

IMBUE

RICHÉ

Bobby Dre’s

Bearskin

Republic Tavern

Tanglin

Daboba Milk Tea

Jimmy Grants

Bhang

Drumplings

Jethro Canteen

Slider Diner

Bobby Dre’s

Bobby Dre's

Background

Work completed: Content Creation, Graphic Design, Influencer Outreach, Organic Social Media Management, Overall Marketing Management, PR

Bobby Dre’s reached out to Milk Bottle Projects during the height of the pandemic lockdowns in Victoria to help them prepare for a new chapter in their business. Bobby’s closed their original North Melbourne store and decided to open two new stores in the regional centres of Geelong and Werribee. Milk Bottle Projects was asked to manage the brand’s social media platforms as well to perform a 6-week PR campaign to launch the new sites, with particular emphasis on local media and influencers.

Pushing the venue as a new Cali-Mex venue, the goal was to make Bobby Dre’s the venue to visit for the summer season of 2020 in both regions.

Result

Total circulation of over 500,000 views from PR campaign with bespoke press release
9 Nation-wide publications (print and digital) covered the venue including Good Food and Geelong Advertiser.
20+ UGC pieces - Posts from Influencers and Bloggers including visits from inner Victoria
Content creation including photography and graphic design
Content calendars with 2-3 rounds of collaborative editing and approval processes with the client.

Marketing calendar implementation to manage PR and SMM schedules and also encourage operators to plan ahead for brand awareness and conversion points moving forward. Also to layer in potential venue offerings, exclusive customer content and local activations opportunities.
End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth
50.2% increase in the client’s social platform growth, as well as audience interest within the Geelong area via Milk Bottle Project’s social media management efforts and targeted posting.

"The Milk Bottle team did a great job understanding our brand and what we wanted to communicate as part of our business relaunch and new store opening. The PR and social media campaign they ran meant we were busy from day 1 and set up for success."

— Helen Witton, Bobby Dre's

Media

Recent Projects

VITASOY

BANANALAB

IMBUE

RICHÉ

7Apples

Bearskin

Republic Tavern

Tanglin

Daboba Milk Tea

Jimmy Grants

Bhang

Drumplings

Jethro Canteen

Slider Diner

Republic Tavern

Background

Work completed: Graphic Design, Influencer Outreach, Organic Social Media Management, Paid Social Media Management, PR

Republic Tavern reached out to Milk Bottle Projects to build their brand prior to their opening in September, touching base on everything from strategising the venue’s social media management to the website development. Pushing the venue as a luxe and modern tavern to dine in, our goal was to make Beer Republic Tavern stand out as a must-visit location in the North of Melbourne for craft beer lovers.

Result

“We appreciate everything you guys have done for us in helping to establish a great base!”

— Adrian De Silva, Republic Tavern

Media

Recent Projects

VITASOY

BANANALAB

IMBUE

RICHÉ

7Apples

Bobby Dre’s

Bearskin

Tanglin

Daboba Milk Tea

Jimmy Grants

Bhang

Drumplings

Jethro Canteen

Slider Diner

Tanglin

Background

Work Completed: Content Creation, Event Management, Influencer Outreach, Organic Social Media Management, PR

Operating since 2018, Tanglin is the creation of four Western expats living in Singapore – Tim Whitefield, Andy Hodgson, Charlie van Eeden and Chris Box. Having established themselves as Singapore’s first gin brand and distillery and pioneers of the country’s alcohol industry, Milk Bottle Projects was tasked with Tanglin’s expansion into the Australian market.

Result

“We really appreciate the help and input over the last 10 months! It's amazing that we've collected so many supporters without the product being widely available!”

— Tim Whitefield & Charlie van Eeden

Media

Recent Projects

VITASOY

BANANALAB

IMBUE

RICHÉ

7Apples

Bobby Dre’s

Bearskin

Republic Tavern

Daboba Milk Tea

Jimmy Grants

Bhang

Drumplings

Jethro Canteen

Slider Diner

Daboba Milk Tea

Background

Originating in Taiwan but popularised in Malaysia, DABOBA is all about their irresistible honey-golden pearls and an unforgettable bear logo. DABOBA reached out to Milk Bottle Projects in early 2020 prior to the venue’s opening to assist with a PR event for influencers.

Work completed: Event Management, Influencer Outreach

Result

“Thanks for being prompt with setting up the events! I appreciate it and it has made [the process] easier for us and the Daboba team.”

— Michelle Chandra

Recent Projects

VITASOY

BANANALAB

IMBUE

RICHÉ

7Apples

Bobby Dre’s

Bearskin

Republic Tavern

Tanglin

Jimmy Grants

Bhang

Drumplings

Jethro Canteen

Slider Diner

Drumplings

Background

Work completed: Content Creation, Influencer Outreach, Overall Marketing Management, PR

Is a unique modern dumpling diner that offers a global twist on a traditional classic. Think Cheeseburger, Fish&Chips, Beef Rendang, Truffle Mushroom and Chili Con Carne, hand wrapped into a traditional dumpling. We aimed to achieve a minimum of ten major pieces of editorial and ended up with 64 pieces of editorial!

Result

6 week PR campaign about the opening and inception of quirky Dumpling venue, Drumplings. Catch cry: It’s easy to find 1000 dumplings, but never ones like these.

Focus on an html press release with content that isn’t just photography. Instead, using movement in GIFs and video to heighten the brand concept.

After huge successes in the initial six week PR campaign, we decided to continue the campaign on an ongoing basis. We have since facilitated over 100 pieces of editorial.

We delivered

“OMG Dumplings, who said what about Drumplings...? Seems to be the word on the street and the word’s kicking around because of the tireless, tenatious PR & Marketing that MBP has built around the brand. What an #amazewhirlwindteam, professional, connected & ready to roll with whats needed to make it work”

— DEON ST. MOR, CREATOR & OWNER OF DRUMPLINGS

Media

Recent Projects

VITASOY

BANANALAB

IMBUE

RICHÉ

7Apples

Bobby Dre’s

Bearskin

Republic Tavern

Tanglin

Daboba Milk Tea

Jimmy Grants

Bhang

Jethro Canteen

Slider Diner

Background

Work completed: Content Creation, Influencer Outreach, PR

The Slider Diner concept came from the team behind Sliders on Tyres, arguably one of Melbourne’s most renowned food trucks. The concept was a new flagship store in Seddon, Victoria that could provide locals and the foodie community in Melbourne alike with their delicious sliders, burgers, sides and boozy shakes. The PR campaign simply highlighted the need for a business like this in Seddon, the owner’s background in fine dining and food trucks and the delicious offerings.

Result

As a result, Good Food, Broadsheet, Concrete Playground, TimeOut, Urban List, The Herald Sun and 35 other National publications wrote about the venue and thus a circulation of over 1.8 million was reached for the campaign. The impact that the campaign had on the business was that sales had risen by 40% throughout the 6-week campaign period.

We delivered

“Once again a massive thank you! Doing this PR activation with MBP was a great experience and the team achieved everything we had hoped for, and more!”

— OWEN SCUNGIO, SLIDER DINER

Category: Influencer Outreach

VITASOY

Background

Result

Recent Projects

BANANALAB

Background

Result

Media

Recent Projects

RICHÉ

Background

Result

Media

Recent Projects

7apples

Background

Result

Recent Projects

Bobby Dre's

Background

Result

Media

Recent Projects

Republic Tavern

Background

Result

Media

Recent Projects

Tanglin

Background

Result

Media

Recent Projects

Daboba Milk Tea

Background

Result

Recent Projects