Influencer Outreach Archives - Milk Bottle Projects

Republic Tavern

Background

Work completed: Graphic Design, Influencer Outreach, Organic Social Media Management, Paid Social Media Management, PR

Republic Tavern reached out to Milk Bottle Projects to build their brand prior to their opening in September, touching base on everything from strategising the venue’s social media management to the website development. Pushing the venue as a luxe and modern tavern to dine in, our goal was to make Beer Republic Tavern stand out as a must-visit location in the North of Melbourne for craft beer lovers.

Result

“We appreciate everything you guys have done for us in helping to establish a great base!”

— Adrian De Silva, Republic Tavern

Media

Recent Projects

Bearskin

Tanglin

Daboba Milk Tea

Jimmy Grants

Bhang

Drumplings

Jethro Canteen

Slider Diner

Tanglin

Background

Work Completed: Content Creation, Event Management, Influencer Outreach, Organic Social Media Management, PR

Operating since 2018, Tanglin is the creation of four Western expats living in Singapore – Tim Whitefield, Andy Hodgson, Charlie van Eeden and Chris Box. Having established themselves as Singapore’s first gin brand and distillery and pioneers of the country’s alcohol industry, Milk Bottle Projects was tasked with Tanglin’s expansion into the Australian market.

Result

“We really appreciate the help and input over the last 10 months! It's amazing that we've collected so many supporters without the product being widely available!”

— Tim Whitefield & Charlie van Eeden

Media

Recent Projects

Bearskin

Republic Tavern

Daboba Milk Tea

Jimmy Grants

Bhang

Drumplings

Jethro Canteen

Slider Diner

Daboba Milk Tea

Background

Originating in Taiwan but popularised in Malaysia, DABOBA is all about their irresistible honey-golden pearls and an unforgettable bear logo. DABOBA reached out to Milk Bottle Projects in early 2020 prior to the venue’s opening to assist with a PR event for influencers.

Work completed: Event Management, Influencer Outreach

Result

“Thanks for being prompt with setting up the events! I appreciate it and it has made [the process] easier for us and the Daboba team.”

— Michelle Chandra

Recent Projects

Bearskin

Republic Tavern

Tanglin

Jimmy Grants

Bhang

Drumplings

Jethro Canteen

Slider Diner

Drumplings

Background

Work completed: Content Creation, Influencer Outreach, Overall Marketing Management, PR

Is a unique modern dumpling diner that offers a global twist on a traditional classic. Think Cheeseburger, Fish&Chips, Beef Rendang, Truffle Mushroom and Chili Con Carne, hand wrapped into a traditional dumpling. We aimed to achieve a minimum of ten major pieces of editorial and ended up with 64 pieces of editorial!

Result

6 week PR campaign about the opening and inception of quirky Dumpling venue, Drumplings. Catch cry: It’s easy to find 1000 dumplings, but never ones like these.

Focus on an html press release with content that isn’t just photography. Instead, using movement in GIFs and video to heighten the brand concept.

After huge successes in the initial six week PR campaign, we decided to continue the campaign on an ongoing basis. We have since facilitated over 100 pieces of editorial.

We delivered

“OMG Dumplings, who said what about Drumplings...? Seems to be the word on the street and the word’s kicking around because of the tireless, tenatious PR & Marketing that MBP has built around the brand. What an #amazewhirlwindteam, professional, connected & ready to roll with whats needed to make it work”

— DEON ST. MOR, CREATOR & OWNER OF DRUMPLINGS

Media

Recent Projects

Bearskin

Republic Tavern

Tanglin

Daboba Milk Tea

Jimmy Grants

Bhang

Jethro Canteen

Slider Diner

Background

Work completed: Content Creation, Influencer Outreach, PR

The Slider Diner concept came from the team behind Sliders on Tyres, arguably one of Melbourne’s most renowned food trucks. The concept was a new flagship store in Seddon, Victoria that could provide locals and the foodie community in Melbourne alike with their delicious sliders, burgers, sides and boozy shakes. The PR campaign simply highlighted the need for a business like this in Seddon, the owner’s background in fine dining and food trucks and the delicious offerings.

Result

As a result, Good Food, Broadsheet, Concrete Playground, TimeOut, Urban List, The Herald Sun and 35 other National publications wrote about the venue and thus a circulation of over 1.8 million was reached for the campaign. The impact that the campaign had on the business was that sales had risen by 40% throughout the 6-week campaign period.

We delivered

“Once again a massive thank you! Doing this PR activation with MBP was a great experience and the team achieved everything we had hoped for, and more!”

— OWEN SCUNGIO, SLIDER DINER

Category: Influencer Outreach

Republic Tavern

Background

Result

Media

Recent Projects

Tanglin

Background

Result

Media

Recent Projects

Daboba Milk Tea

Background

Result

Recent Projects

Drumplings

Background

Result

We delivered

Media

Recent Projects

Slider Diner

Background

Result

We delivered

Media

Recent Projects

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