Fleur Espresso

fleur espresso

Background

Work completed: Branding, Content Creation, Influencer Outreach, Organic Social Media Management, Overall Marketing Management, PR

Fleur Espresso is a newly redesigned cafe in the popular suburb of Toorak, Melbourne. Fleur Espresso contracted MBP to increase brand awareness about food and drink offerings + drive traffic to the cafe and website.

Result

Created content for PR campaign over a minimum 6-week period
6-week PR campaign with an on-brand press release, selected media/publication outreach and local and nationwide coverage
Successful management and execution of media + influencer outreach
Marketing calendar implementation to manage PR / SMM schedules and also encourage clients to plan ahead for brand awareness and conversion points moving forward.
Google Adwords to gain greater visibility and reach across search engines + pages

PR release picked up by major Australian publications with a total circulation of over 7+ million views across digital platforms and traditional media including Broadsheet, Concrete Playground and TimeOut
Over 50+ UGC pieces with social media assets from media + Influencers across Melbourne and impressions of over 200K+ collectively
End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth
SEO audit + monthly upkeep for targeted audience, keywords + optimisation

“…a total circulation of over 7+ million views across digital platforms and traditional media including Broadsheet, Concrete Playground and TimeOut.”

MEDIA

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Bobby Dre’s

Bobby Dre's

Background

Work completed: Content Creation, Graphic Design, Influencer Outreach, Organic Social Media Management, Overall Marketing Management, PR

Bobby Dre’s reached out to Milk Bottle Projects during the height of the pandemic lockdowns in Victoria to help them prepare for a new chapter in their business. Bobby’s closed their original North Melbourne store and decided to open two new stores in the regional centres of Geelong and Werribee. Milk Bottle Projects was asked to manage the brand’s social media platforms as well to perform a 6-week PR campaign to launch the new sites, with particular emphasis on local media and influencers.

Pushing the venue as a new Cali-Mex venue, the goal was to make Bobby Dre’s the venue to visit for the summer season of 2020 in both regions.

Result

Marketing calendar implementation to manage PR and SMM schedules and also encourage operators to plan ahead for brand awareness and conversion points moving forward. Also to layer in potential venue offerings, exclusive customer content and local activations opportunities.
End of campaign social and PR reporting with detailed insights on impressions, interactions and client growth
50.2% increase in the client’s social platform growth, as well as audience interest within the Geelong area via Milk Bottle Project’s social media management efforts and targeted posting.

"The Milk Bottle team did a great job understanding our brand and what we wanted to communicate as part of our business relaunch and new store opening. The PR and social media campaign they ran meant we were busy from day 1 and set up for success."

— Helen Witton, Bobby Dre's

Media

Jimmy Grants

Background

Work Completed: Content Creation, Overall Marketing Management, Paid Social Media Management

Jimmy Grants required ongoing social media management and content creation to represent their brand pillars and document their events and collaborations. After the planning and strategy sessions, we implemented their photography, multimedia, banners and video. We maintained a 15% growth on the account every month with unique content and community engagement and opened two new Jimmy Grants stores.

Result

“Thanks for your content for Gazi. You rock!”

— George Calombaris

Drumplings

Background

Work completed: Content Creation, Influencer Outreach, Overall Marketing Management, PR

Is a unique modern dumpling diner that offers a global twist on a traditional classic. Think Cheeseburger, Fish&Chips, Beef Rendang, Truffle Mushroom and Chili Con Carne, hand wrapped into a traditional dumpling. We aimed to achieve a minimum of ten major pieces of editorial and ended up with 64 pieces of editorial!

Result

6 week PR campaign about the opening and inception of quirky Dumpling venue, Drumplings. Catch cry: It’s easy to find 1000 dumplings, but never ones like these.

Focus on an html press release with content that isn’t just photography. Instead, using movement in GIFs and video to heighten the brand concept.

After huge successes in the initial six week PR campaign, we decided to continue the campaign on an ongoing basis. We have since facilitated over 100 pieces of editorial.

We delivered

“OMG Dumplings, who said what about Drumplings...? Seems to be the word on the street and the word’s kicking around because of the tireless, tenatious PR & Marketing that MBP has built around the brand. What an #amazewhirlwindteam, professional, connected & ready to roll with whats needed to make it work”

— DEON ST. MOR, CREATOR & OWNER OF DRUMPLINGS

Category: Overall Marketing Management

fleur espresso

Background

Result

MEDIA

Recent Projects

Bobby Dre's

Background

Result

Media

Recent Projects

Jimmy Grants

Background

Result

Recent Projects

Drumplings

Background

Result

We delivered

Media

Recent Projects

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